I’m sure you’ve heard the phrase “Content is King,” but have you ever wondered what it actually meant? Or if it could be of any benefit to the online presence of your business?
I’m going to answer that in just a bit. First, there is a daily life scenario that is worth taking a moment to think about.
Picture yourself in a dealer showroom. You are looking to purchase a practical, safe and reliable car. You have a clear idea of your goals for the car, and the budget you have to spend. Then, out of nowhere some pushy yet very persuasive salesperson invades your vision of clarity and tries to sell you everything you don’t need. At a price that could forever alter your finances.
If that was not bad enough, the fact that the salesperson only truly has their commission on their mind seals the deal on this. People who sell products commonly have one end goal in mind, and it is what they can push to benefit them.
At what point can the customer come first and how should the vendor respond to their wishes and concerns about a purchase?
That scenario was a person to person situation, but what are the chances you’ll trust someone you don’t know and buy a product that they are selling online, instead of in a car showroom? Probably much slimmer.
In each of these cases, there is most likely an honest business trying to sell a product or service which is useful. On the other hand, most often what they forget is customers don’t really care about your product itself or any fancy features, they are more worried about the concerns they have to overcome to continue on the buying process.
Even if your business is making life easy for your client by solving their unique set of issues, you should focus on the benefits they derive out of using your product rather than talking about how great your product is, or up selling products that will serve them little or superficial benefits.
You might be wondering what has all of this got to do with content?
In the age of the internet, most businesses would have a difficult time sustaining themselves without a digital marketing strategy. Content is already a crucial part of a strategy is gaining more and more relevance by the day.
Instead of what happened in the showroom story, if the salesman was more attuned to your needs, and empathized with you he would have earned your trust. Which could lead to more business down the road by genuinely pointing out things that were beneficial for you.
That is a fool proof way to get not only loyal, but happy customers. Interacting with others with integrity and purpose stays with people a lot longer than the thrill of a frivolous, on the fly purchase.
You would expect a potential car buyer that was treated in such a caring manner to not only return, but to refer friends to you as well. This promotion is the best kind because it is organic, authentic, and makes a solid reputation that can build up and sustain a business.
Similarly, to build confidence and trust in your brand, you need to put your customers first. Create content that explores what they are looking for, and solve issues they are dealing with.
Once you start performing on a consistent basis, people will come back for more. In no time you would be a known authority in your niche market. People will land on your website when they search about anything related to your specialty.
Relevant and useful content is as good for big corporations, as it is for one man businesses. Content now comes in various vessels to keep your consumers engaged and interested. It could be written, an infographic, videos, podcasts or any combination of media.
I’m sure the next question on your mind would be… how people would find the excellent content that you’re creating?
You’ll have to make sure your website and content are relevant to the words people are searching for. By doing keyword researching and placing the keywords into the content, your material will be more likely to be viewed. The search engines like Google and Bing pick up your website and show it on the results page when people search for those specific keywords. It also helps to make sure it’s easy and intuitive for people to browse your site and that the content is relevant.
This is where SEO and search marketing can blend and form a powerful tool to help you build your online presence. We specialize in using these tools to Turn Clicks Into Clients and get results you can see. If you’d like to know more or have queries about digital marketing, we would be more than happy to answer them.
Most tips and tricks that are freely available on the internet about content marketing and SEO, are pretty generic. These strategies might not be right for your business. It could even have adverse results in certain industries.
If you are searching for customized digital solutions for your enterprise, which are results driven, our team of experts would love to help. Be it website design, strategy, Search Engine Optimization or content… we are determined to help your business grow with our digital marketing solutions.
The overall lesson here is echoed by one of the most popular lines of HBO’s landmark series “The Wire.” Yes, content is king. But if you’re going to make a run at the king, you better not miss.
Contact Results Driven Marketing here for your very own Digital Marketing consultation and learn how to take your business digital!