Utilizing Instagram Geotagging in Your Digital Marketing Strategy
Geotagging isn’t all that new. In layman terms, it’s a method to add geographical information to any type of content. The content could be videos, images, and even emails. One of the first sites to cash in on this was Foursquare, an app which suggests places to go based on the person’s location and browsing history.
Lately, everyone from large national food chains to mom and pop shops, is trying to weave geotagging into their digital marketing strategy. And it’s an effective tool to increase revenue as well as personalize brand interaction.
Google wasn’t far behind when they launched the Explore application, to help users find businesses around their location on Google Maps. If you have geotagged content or data, it helps Google find content related to you easily.
There are many similar and evolving technologies like Geofencing and Beacons which help businesses serve customized content depending on the location.
If your business uses social media marketing platforms like Facebook and Instagram to stay connected to your customers, Geotagging would be of great help. Don’t worry if you’re new to the world of geotagging; we are here to help. Before delving into ways to use this technology to effectively market your business, let’s go over the basics.
Location: In order to tag your place of business, you’ll require a marker on the map. And if your businesses location isn’t already there you’ll need to create one. On most social media platforms creating a location is pretty straightforward you’ll need the name of the business, address, and category of your business.
Cosmetics: Once your location is created you can tag various types of content with your location. You can also add cosmetics to make it easy to identify your brand with hashtags and stickers. It’ll help your business stand out. Instagram stories are a nifty tool for small businesses to use the platform to market their business locally. An advantage of stories is it lets you geotag your location. This will boost real-time local marketing effort.
Now that we’ve got the basics covered let’s now concentrate on how to make use of this in making it an effective part of your brand strategy.
Rewarding Check-ins: These have been made popular with Facebook and can be used to create buzz around your brand. Everyone who checks in can avail benefits like loyalty reward points, special offers, and coupon codes. You could also run contests by having your customers share images and stories about when they visited your place of business. It’s an effective way of subtly spreading the word about your business by encouraging people to tag and share.
This also helps you gather statistics about visits to your business location and analyze what promotions are working and which ones aren’t.
Searchable Geotags: The more pieces of content your business is Geotagged in, the easier it is to be found, especially by search engines. You can also find out people who are tagging your business by doing searches for hashtags (#) on Instagram or Facebook. Instagram also lets you search for influencers in your location that could help promote your business or spread the word regarding any new promotions that you’re planning.
And when a considerable number of consumers associate with your tag, you’ll be able to identify trends in your consumers that you can then nurture.
To make the engagement with your customers all the more effective, make sure you reply to comments and follow up with influencers who’ve taken time to throw their weight behind your brand and spread the word.
Enhanced Privileges: How do you give your customers an experience that is unparalleled? You could take a cue from Starbucks where customers can order items and pick them up at a location nearest to them, with their “Mobile Order and Pay” offering. That’s one example of using technology to provide an experience that customers will remember for a long time.
Geofilters: Snapchat uses geofilters to help you tag your location with your business. With 100millions+ daily users and more than 50% of them using geofilters, it’s one of the biggest marketplaces. The geofilters help your brand show up on the feeds of the users.
It’s quite obvious the geotagging trend is a useful tool for businesses to create an unparalleled experience for its users and also get relevant feedback on what’s working and what’s not. And users are more than thrilled about it.
At Results Driven Marketing, we’ve been helping our customers to help grow their business with the latest trends in digital marketing. If you’re looking to be found by more people give us a call at 215-393-8700 to find out how we can help.