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Brand Strategy

Let’s Create Something Memorable, Identify Opportunities, And Develop Your Brand!

Think about successful brands like “Starbucks” or “Walt Disney Co.” You probably know what their brand represents. If you want to compete against brands like these and capture a significant market share, you will need to start with a strong brand strategy or you may not get far.

Your industry may not be as competitive as the media, but when you put two companies up against each other, the one that has stronger brand recognition will have an easier time reaching, engaging, closing and retaining customers.

At Results Driven Marketing, we will help you create a unique branding strategy that will last. We want to make sure that you’re targeting your consumer’s needs, wants, and emotions. We help you from start to finish. From the logo design to brand personality, we will help you plan and execute.

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First Step

Establish An Identity That Is Easily Relatable

Building a relationship with your customers can be very difficult. The primary goal of your brand is to plan and convey your message to your audience. Once you establish your message, you need to build a lifelong relationship with the customer through branding techniques.

Our Consultants will plan out exactly how to do this. Through extensive research in your industry and marketplace, we will share our thoughts and ideas with you on how to elevate your brand to the next level. If you are just starting out and don’t have a logo or brand just yet, it’s OK. We can create one for you. Call our branding consultants today for an analysis!

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Second Step

Research the Market, Competitors, and Consumers

We need to understand your market and industry before creating an effective brand name. We will do extensive research and learn what brand names or slogans your competitors are using and how consumers in your local area feel about those brand names. We want to create something memorable for a brand; we will identify gaps and opportunities that exist in the marketplace and industry. We will develop a brand name that fills those gaps and leverages those opportunities.

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Third Step

Identify The Message Your Brand Should Communicate

Once you understand the existing market including consumer needs, you can begin to think about the message you wish to leave in the marketplace. We want your customers to have a positive experience doing business with you. This will increase the amount of word of mouth referrals you receive, one of the top forms of advertising. A good brand will always identify with their clientele. Once you can capture their attention and keep it, you can have a customer for life. Our Branding Consultants will help you develop a creative message that will be instilled in the minds of your client for a lifetime.

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Fourth Step

Develop Your Company Culture

Once we research your market, competitors, consumers, and create a solid brand we need to focus on your company’s culture. To keep your clients coming back for more, you need to hold consistency with the message you portray. The hiring and training process within your business is essential in maintaining a polished culture. It begins with the first phone call or the first step in the office door for the potential customer to gain insights into what your company is all about.  You spend months or years cultivating clients, don’t bring on new hires who could potentially destroy client relationships due to lack of proper customer based training.

Have questions?

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