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Social Media

Update Your Customers, Engage, And Respond With Social Media

What is the purpose of your Social Media Accounts?  Are you using it to gain business, referrals and brand awareness?  Are you using them to promote excellent reviews?  What do you do when there are bad reviews?

The primary objective of Social Media in business is to present relatable and informational content. Your Social Media Page is an advertising tool, and you should leverage its power.  Experts with the knowledge and experience of designing and implementing highly successful Social Media Marketing Campaigns should handle the duties.  Why?  To get more business, better referrals, and create a branding experience that is welcomed by the community.

Social Media Experts are full-time professionals that excel in the field. Social Media Management is time-consuming and requires extensive research to gain a better understanding of the brand. At Results Driven Marketing our Social Media Specialists will monitor and post articles relevant to your business on your company’s behalf. They will also develop a response plan for when that inevitable bad review happens.  We call it Internet Crisis Management.

Our goal is to let your local community get a better understanding of who you are as a business with a personal touch while increasing goodwill, revenues, and future earnings!

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First Step

Ensure Social Goals Solve Challenges

Goal setting is the foundation to all marketing plans. Whether you are a Lawyer, Plumber, or Real Estate Agent, Social media needs to be a part of your overall marketing strategy.  With the proliferation of Social Media outlets and a wide range of social capabilities, it can be hard to determine what your objectives should be for each Social Media Outlet.

Our Social Media Experts will research your market and question you regarding marketing challenges.  RDM experts will determine with you the Social Media Marketing Goals by getting into the nitty-gritty of your business.

Together, we will learn: How does the local community see your business?  Do you need to rekindle or build a positive brand reputation?  Has your website traffic decreased?  Do you know why?  Is a higher level of customer loyalty important?  Do you simply need to make people aware that your products or services exist?

An RDM developed plan takes business challenges and aligns them with your Social Media Marketing goals to create a positive experience for the community that you consider essential.  At RDM, we leverage the power of Social Media and turn it into a dynamic, inexpensive marketing machine!

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Second Step

Extend Efforts Throughout Your Organization

A highly successful Social Media Marketing campaign includes everyone in your business.  Your employees need to understand the plan and embrace it.

Your Social Media Accounts are about how many people you can reach, with just one personal sharing a post that your business created you can reach hundreds or thousands.

RDM Social Media Experts will share techniques to get your staff involved in your Social Strategy, leveraging potential word of mouth recommendations. RDM will provide you with a plan to get them excited about your overall goals. Working together, you will find the process becomes much easier than if you were to try to do everything on your own!

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Third Step

Create Engaging Content

One of the most challenging tasks involved in a successful Social Media Marketing campaign is creating content that interests your audience.  Some business owners forget that they are not writing for the industry.

Relevant content leads to more engaging impressions and engagement leads to more business making your campaign a success! If just five people share your message with their social network, you are now reaching a much larger audience.

At Results Driven Marketing, we devise a plan based on historical data from existing industries and other campaigns. We know what will get you engagements, and we know how to get you new business!

One of the most challenging tasks involved in a successful Social Media Marketing campaign is creating content that interests your audience.  Some business owners forget that they are not writing for the industry, but they are trying to capture the attention of a target market. Facebook and Twitter can help businesses grow and have an audience coming back for more. More engagements leads to more business making your campaign more successful.  If just five people share your message with their social network, you are now reaching a much larger audience. If the content is interesting to the user, they will surely subscribe to your business and expose your brand too far more people that you thought possible. At Results Driven Marketing, we help you devise a plan based on historical data from existing industries and other campaigns. We know what will get you engagements, and we know how to get you better or new business.

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Fourth Step

Engage Instead of Ignore

When was the last time that you saw a business owner respond to the person who wrote you’re a glowing review on Facebook or thank the person who just complimented their business organizations efforts with charity work? Our Social Media team will handle these engagements for you. At RDM, you can count on us to respond to all activity within your social networks in a timely manner. Our goal is to have your audience spreading the word about your business!  We will use reviews to convert potential customers into clients.

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