In years past, a business owner was often contemplative when it came to defining and executing a social media strategy on the web and beyond. They would take their time, weight their options, and be deliberate in both testing and execution.
Now, the environment has changed. Consumers demand access and privilege with their favorite brands and products. There is no time to contemplate. If you are a business looking to compete online, you need to have a social presence that is swift, interactive and user-friendly.
Being Seen Is Not Enough
Networks like Facebook, Twitter, and LinkedIn are active communities where consumers engage businesses and professionals and demand more bang for their buck.
Think about it logically. We all have mentors and professionals we trust to provide us with information that assists us in attaining our goals; why should your customer be any different?
You must learn to use social media marketing tools to your advantage. Establishing yourself as a professional requires more than handing out exclusive bargains and free e-books to your followers. You need to interact with your loyal base and listen to what they are telling you with their behaviors online.
Yes, offering social specific deals and discounts is valuable, and highly trackable to boot, but it’s not enough to significantly grow your business online.
I Got A Fever
Viral social media marketing used to be about creating a piece of content that had a unique selling proposition or interesting concept and then hoping it would catch fire once distributed to the masses.
Nowadays, there are many people doing the same thing in almost every niche. With the rare exception to the rule, viral marketing has become all about a methodical approach.
You’ll need to create quality content that engages users, and you need a solid distribution plan that encourages sharing while using relevant metrics to measure the success of your campaign. It’s only viral if the people you influence are willing to spread the message.
As we’ve already said, competition is steep. As soon as you find success with a strategy, you’re going to need to improve on it and then create a new campaign using what you’ve already learned. Even if your competitors don’t have as much success as you via social media marketing channels, you can bet that there will be new competitors on the horizon.
The best way to truly compete is to represent yourself in the most unique way you possibly can. Of course, how people see you is going to depend largely on how you see yourself.
What makes you truly different?
- Do your logos, colors, and audience represent who you are?
- Do you provide a service your competitors do not?
- Do you add value in a way your competition cannot?
- How much have you changed since you last asked yourself these questions?
The evolution of the online marketplace is constant, and so is the change that your business will experience online and off. Stay focused!
So Much Information!
We know it can seem like you have huge hurdles to leap when attempting to understand the landscape of social media marketing and its importance to businesses online. The truth is we are witnessing the digital space transform itself into a more accurate representation of how brick and mortar reality exists.
Social media marketing simply allows consumers and producers to engage in a more visible representation of how interactions work in the real world.
With increased visibility comes increased opportunity, so fear not! Now more people can see you respond to a complaint gracefully while providing excellent customer service. It’s a win-win.
Social Media Marketing is Just the Beginning
Hopefully, your brain is beginning to imagine the many angles that you can approach the social landscape from. Never be discouraged, and always look forward. Once you think you’ve got it all figured out, there is bound to be another way in which you’ll need to adapt and conquer. In the meantime, contact us whenever you’d like to talk about what is going on with your business online.