As a professional, you probably have a LinkedIn account that you use every now and then to communicate with colleagues and other professionals that you know. However, what you might not realize about LinkedIn is that it goes much deeper than that. You can use this popular social media network as a way of closing more sales.
Now you might generally think of other social media websites when you think about social media marketing for your business long before you think of LinkedIn – the social media channel that most people think is just for posting a job resume and sharing office culture tips. But here are a few not-so secret but very powerful reasons why you should look to LinkedIn to help improve your sales numbers.
LinkedIn Builds Credibility
We all know the general theory of brand trust: People are more likely to buy from you and your company if they trust you. Luckily, LinkedIn makes it possible for you to build that credibility. You can list your resume and other vital information, your photograph and more. People see you and your history. It’s a great way to let your customers and potential customers know that you are legitimate. It’s incredibly powerful how just a little bit of your information makes it so that the people interacting with you can trust you.
It’s Still Social so it Automatically Builds a Friendly Relationship
There is something seductive and connective about communicating directly with customers that makes them much more likely to buy. When you make connections and communicate through LinkedIn, you will find it easier for you to establish a friendly relationship with your customers and potential customers. It’s a great way to give your business a more friendly face, to answer questions and to otherwise build a fan base. In fact, this is one of the top reasons that you should consider using LinkedIn to close more sales.
LinkedIn Makes it Easy to do Your Research
Before you can effectively market and sell your products and services to your customer base, you have to understand what your customer base really wants. Luckily, you can use LinkedIn to do your research. You’ll be able to see who is interested in your page, and you’ll be able to check out your demographics’ pages to see just what types of things they are interested in. This can make it that much easier for you to effectively target your audience and get them interested in your products or services.
Enjoy the Benefits of LinkedIn Recommendations
LinkedIn is a great place for referrals. It’s practically built into the platform with one exciting tool that is often overlooked: On LinkedIn people can give you “recommendations,” which means that they can tell the world about just how great you, your business and your products or services really are. It’s a great way to get the upper hand on your competition and to establish a reputation in your field.
LinkedIn Keeps Your Potential Customers Informed
Through posting content on your newsfeed, communicating with your connections and posting in groups that are related to your industry, you can keep interested parties informed about what your business has to offer. This means that if you are looking to host an event or launch a new product, you can use LinkedIn to let people know about it.
Stay in Contact Without Being Overbearing
LinkedIn is great for communication with both colleagues and clients because it allows you to stay in contact without being overbearing. Emails can seem like a little too pushy in many cases. Some contacts get tired of receiving constant emails and newsletters. With LinkedIn, you can stay in contact with those who are interested in your company or your industry without being too overwhelming and overbearing.
LinkedIn lets you Find Out What your Competition is Doing
In order to effectively compete with your competition, you have to be aware of what your competition is up to. Luckily, LinkedIn allows you to stay abreast of industry news and to keep track of other companies in your industry so that you’ll know what you are up against.
As you can see, LinkedIn can actually help you close sales. If you need help with marketing your company on this essential social networking site or if you otherwise want to promote your business online, contact us at Results Driven Marketing to find out more about our services.