Do you know how much important the social media, especially, for a new business? It may come as a surprise, but social media marketing leads to 100% higher results—when compared to outbound marketing.
If you started a new business, it’s very important for you to build a healthy social media presence. If you’re still unsure about maintaining your social image at this point of the game, you need to keep reading. Here are some of the top reasons why your business needs social media.
Social Media Presence Impacts Your SEO
Your SEO (Search Engine Optimization) is the factor which boosts or lowers your search engine crawling. If you are starting new, your business’s SEO ranking would be so far behind your competitors that your website and its content will be long forgotten and ignored by the potential customers.
Your social media presence has a direct impact on your SEO. Along with proper SEO, your social media proves itself to be a killer tool in earning you a top spot in the search engines. This improved ranking drives more traffic and customers to your Web Pages, and hence you climb the success ladder with speed.
Your Business Has More Control Over Online Image
When you invest in social media marketing, the social media platform will instantly make your new business gain a certain level of authority. When you have social content which speaks highly about your brand, customers automatically begin to consider you as a more legitimate, quality business.
Companies, who have zero presence on social media, project a low level of trust and authority. So, if you want to build trust and authority, you should start building visibility and activity in social media, which in turn aids organic searches.
It’s Critical For User-Generated Content
Research reveals that around 64% of customers not only value but also actively see user-generated content (UGC) before making a purchase. It is also important to note that millennials find UGC 20% more influential than any other types of media. Another important statistic to keep in mind is that campaigns and websites using UGC result in 29% more conversions than websites and campaigns without. This proves that user-generated plays a crucial role in providing information to customers, and convincing them during their purchasing decisions. Social media growth helps boost your online following, allowing you a greater opportunity for user-generated content.
Enticing and Converting Customers of Others into Your Own
Since competition among companies, today is nail-biting. Gaining new customers for your business isn’t always easy. Many times, you will need to win the marketing marathon by converting your competitor’s customers into your own. In order to, successfully entice and convert your target customers you can use social media.
An Excellent Platform to Build Brand Loyalty
Social media marketing works as an agent for building brand loyalty. Regarding this, a report was published by Texas Tech University, which states that the brands who have an energetic social media presence own more loyal customers than businesses that don’t.
When you are placing your content, blogs and promotional activities online, people could stumble upon them. This allows them to interact with you on a more personal level. Allowing for their questions and concerns to be brought to light much more regularly. Resolving issues through social media in this manner aids you in building a healthy relationship with your client base.
If your start-up needs social media or any other form of internet marketing, do not hesitate to contact us or call at 215-393-8700. At Results Driven Marketing we provide social media and SEO services to all our valued clients.