The Trusted Digital Marketing Agency in Wynnewood, PA
Results Driven Marketing is a full-service digital marketing agency that will design a custom digital marketing plan for your business utilizing the most powerful channels including social media platforms, search engine marketing, online advertising, and marketing automation. Our team of top-notch marketing professionals has years of experience coordinating successful digital marketing campaigns achieving excellent KPIs through multi-tiered digital platforms. Let RDM prove to you what any solid marketing course from leading advertising agencies would tell you: In the end, you need a strong digital marketing plan to reach your potential customers.
How Does RDM Provide Digital Marketing?
RDM does digital marketing like no one else! As a leading digital marketing company, we have multiple techniques and channels that we can offer your business. The RDM Marketing team likes to take a personal approach to digital marketing, which is why we like to lay the foundation of your business practices before we apply our own when it comes to the marketing aspect. Each of our strategies works towards your website’s search engine optimization and higher search rankings. Not only that, but having all the personality of your business shine through the different strategies we have to market you is what turns your traffic into new leads and then, new clients.
What You Get From RDM Digital Marketing Services
Results Driven Marketing is a unique digital agency that embraces the Google culture as well as its methodology when it comes to internet marketing. That shows up in the way we do things around the office, but also in how we approach SEO. We treat Google as the benchmark in online searches and tailor our activities to maximize results from Google’s search engine. The Google Algorithm and the Google bots that crawl and index sites are the signals we are investigating and tracking. Our “Best Practices” for SEO are designed to get the attention of Google first, and the rest of the search engines second.
- Web Design Based on Web Development Focused on Speed and User Experience
- Content Marketing Services Based on Content Strategy that Works
- Online Marketing Strategy Based on a Marketing Plan Designed Around Business Goals and Customer Journey
- Social Advertising Based on Target Audience Demographics Built from Audience Engagement and the Best Experience
- Paid Search Marketing Based on Conversion Rate and Lead Generation from Focused Inbound Marketing Efforts
- Search Engine Optimization Services Based on Keyword Value from Potential Customers’ Search Queries
What is Digital Marketing?
Digital marketing is just another term used when discussing your business’s online presence and efforts. The term ‘digital’ is used instead of just ‘online’ because most companies who provide digital marketing services have numerous mini-services that make up the digital marketing concept as a whole.
Digital marketing is slowly overcoming all other types of online marketing and digital advertising because people these days are much more in tune with the internet and all of the amazing things you can do in a digital platform compared to what we knew about it just a few years ago! A multitude of case studies indicate digital channels such as Google AdWords Pay-Per-Click (PPC) advertising, MailChimp email marketing, and WordPress designed ebooks are just a few types of marketing tactics that have moved from paper to digital.
Marketing plans vary based on target audience and location. So what works in the United Kingdom or in Canada may not attract the same demographic of potential client in American cities such as New York, Dallas, Denver or Chicago. That’s why your digital marketing strategy needs to be uniquely focused on your business, and what it needs to succeed. From your website design to your brand awareness to your Search Engine Optimization: Each KPI is unique to your users and your targets.
Why Does a Business Need to be Online to Market?
A business needs to be online for one simple reason: everyone is, whether your business is B2B or e-commerce fueled B2C, whether your customers are searching on a desktop or clicking their mobile devices. Digital media and mobile marketing is the future of advertising. The average consumer spends four hours online each day. This means that people are searching the web or mobile apps for businesses offering certain products and services instead of looking in the newspaper or in the phone book like traditional marketing. Online marketing builds industry presence and brand awareness; these are the two most important things that come from digital marketing if you are looking to gain new clients.
Create the Foundation for Conversion
Creating the foundation means one of two things: finding out your businesses goals and creating your digital marketing strategy from those goals.
Through the use of our marketing consultants, we can figure out what it is you wish to achieve by making an online presence for your business. From there, our digital marketers will communicate with the rest of our team the goals and information about your business so that we can come up with ideas to fit your goals while keeping your business practices clear and precise on your website.
Building the foundation is a very important part of the digital strategy concept because all of our other services will be catered to this foundation, ultimately improving the bottom line.
We like to think about the building of a foundation for a business like building a house. You need a strong and detailed outline and structure before you can start to move up.
Improve Authority and Relevance with Users
Maintaining an excellent online reputation and authority is extremely important to you, your customers, and prospective customers. This isn’t a fly-by-night affiliate marketing plan or some guerilla marketing scheme on Snapchat. Positive reviews enhance your product, service, or business and provide credibility. Through various marketing channels, we recommend unique ways to drive reviews to sites like Google + and other online directories and we will share and publish the positive reviews for your business. Equally important is the control of negative comments on search results pages and review sites.
RDM will consistently monitor the web for any negative comments, mentions, and reviews in real-time, allowing you/us to control your online reputation. We respond quickly and efficiently to all reviews good and bad!
Keeping what kind of business you are relevant to how we market you is important so you can be seen by the right kind of audience. By having your website seen by people who are more likely to be interested in your products or services, results in a better chance of new conversions and clients!
Increase Traffic on Your Website
All of our services are tailored to driving more traffic to your website. We make this our first goal because by gaining more traffic, it means that there are more eyes on your website and what your business can do. One of the best and most cost-effective digital marketing strategies for driving traffic is social media marketing campaigns, and being active on social networks like Facebook and LinkedIn are great for your business. Content marketing is key.
People are not listening to the radio or watching TV for suggestions on who they should hire for legal advice or for home care services. They are surfing the internet for the best-looking website because they believe those companies are more reputable based on presentation alone.
At RDM, we define website traffic as the sum of internet surfers that end up viewing your site, the individual pages that they view, and the total amount of time they spend on those pages.
When someone visits your website, that visit is registered and any links that visitor might click on or follow are also recorded. All of these numbers get added up to give you an idea of your website popularity we then call ‘website traffic.’
Obtain New Leads and Get More Clients
Last but not least, our digital marketing services are going to be getting your new leads. These new leads are people we have obtained for your business through our services but have not committed to being a client just yet.
That is where you come in!
Every single digital marketing service we provide has the potential to gain new leads through their individual channels.
Social media, PPC, Content marketing, email campaigns, and online PR are the different digital channels that can get you your leads. Our team knows how to implement the proper techniques for each of these so your business will stand out from the rest.
Take a look at our work so you can see how we get our clients their new leads!
Talk to Your Digital Expert Today
We are always ready and excited to hear from you! Whatever your question, comment, or concern may be, we are always ready to give you the attention you deserve.