Give Your Customers a Premium Web Experience on Their Mobile Devices
Mobile internet surfing is quickly becoming on the most used ways of searching for businesses and information to date. To keep up with the times, your site needs to be optimized in all the proper ways so that it is mobile-friendly. Meaning, your site can be seen on all devices without formatting issues; something that is all too common with websites these days.
We all have visited those sites that have poor optimization and don’t shrink down to the size of your phone screen, making it almost impossible to search the site for what you intended on finding. It is such an unpleasant experience. Businesses who are the victims of this get less web traffic, fewer conversions, and less potential client leads. Don’t be one of those businesses. Let Results Driven Marketing optimize your site so you can get the results you deserve.
Designing Creative & Stunning Mobile Browsing Experiences
Recent statistics show that a majority of organic internet search traffic is conducted on mobile devices. The current projections for mobile usage growth estimate mobile doubling by 2019. If your site is not mobile-friendly, meaning it can’t be viewed properly on tablets, smartphones, and similar devices, you are missing over half of those that are searching for your product or service. Ouch!
A True Mobile site is not like a traditional responsive or “mobile-friendly” site. Instead, True Mobile sites make maneuverability much easier and the website more accessible. Things look better and are rendered to fit the screen size.
Understand Your Audience & Goals
RDM will discuss your long-term goals and determine your current web usage and needs. By sitting down with you, we can paint a picture of the type of target audience and goals that you are trying to gain. We are one of the few digital marketing agencies that will take the time to get to know our clients inside and out. We know that this is what drives success.
We will then create a website that caters to your audience and their particular needs. By bringing in the right group, we increase conversions and watch your business grow. Bringing in the right audience saves you both time and money.
The proper audience is key when trying to enter the market and make a splash. If you don’t know your target audience, we’d be more than happy to conduct a buyer persona exercise with you. If you do not have your target audience picked out, you will just be wasting a lot of time, money, and energy wondering why you’re not getting any clicks or clients.
Visual Design That Engages Your Audience
Mobile devices with smaller screens must allow for ease of maneuverability when browsing a website. A True Mobile Website allows your smartphone or mobile device site visitors to browse the site using a user-friendly interface, condensed navigation, and design elements.
At the same time, your PC, Mac, or tablet users get the same great user-friendly interface. You are engaging your audience and helping them to understand your company’s products or services. We work with you to create a situation that benefits both parties.
As simple as it may sound, people are attracted to things that are visually stimulating. If your website looks good, you will get the good results you are hoping for.
Usability Testing & Analysis
During this phase, we test and analyze the response from your true mobile site visitors. By watching traffic and the actions of visitors, we can help your organization determine what is working and what adjustments are needed. Remember, the goal is to optimize results to provide the best mobile user experience.
Once we have taken note to some of the response patterns we see from visitors, we can analyze it and come up with a plan on how to obtain a greater number and more target audience for your business. This step is done by our most experienced strategists on the team, resulting in nothing but success for you!
Watching these response patterns by your potential clients is important because we want to bring you the right traffic, and analyzing this will tell us whether or not we need to be more accurate and precise when optimizing our strategies.
Refine & Adjust Mobile Strategy
By this step, we now know what works and what doesn’t. We help your business stay nimble by refining your market strategy while capturing new opportunities that may exist. Using a scientifically proven process of pro-active analysis and measurement, we help your business connect with new customers.
This proven process allows your business to adapt quickly to changing customers’ needs and implement cost-effective improvements, adjustments or updates as necessary. Talk to us today about the benefits of an effective and successful true mobile site today!
RDM is designing your website based on whatever colors, graphics, templates, and fonts you want so that your business’s personality can shine through! We are always open to listening to any suggestions or changes you wish to make to any part of the design strategy we have implemented for you.
What is True Mobile Design for Results Driven Marketing?
True Mobile Design no longer the future of website design. True Mobile is the present day. Websites need to be Mobile Friendly or search engines like Google will penalize your site and not show it high enough in the rankings; something you want. Being mobile-friendly is just a checklist that search engines go through when they crawl the site. If your site checks those boxes, then you are deemed friendly. True Mobile Design goes much deeper than that. True Mobile Design is creating a site that lives, breathes and succeeds in a mobile environment. More people use the internet on their phones today than on a desktop. For your business to succeed online, you need a website that is both fast and easy-to-use on a phone. True Mobile Design is the core of what RDM does with every site it works on. We know that the marketplace is on mobile. We want to get you to your customers. So we put mobile first, just like Google does.
We Are Your Google Girls and Guys
Results Driven Marketing embraces the Google culture as well as its methodology. That shows up in the way we do things around the office, but also in how we approach SEO. We treat Google as the benchmark in online searches and tailor our activities to maximize results from Google’s search engine. The Google Algorithm and the Google bots that crawl and index sites are the signals we are investigating and tracking. Our “Best Practices” for SEO are designed to get the attention of Google first, and the rest of the search engines second.