Can Your Clients Find You Online?
Do you need more customers? Finding them can be a discouraging task! Most companies have tried to use different forms of advertising to find the best bang for their buck. Wouldn’t you agree that it would be much easier and a more efficient use of your time if your clients found you? With search engines like Google who change algorithms (the heart of their systems) regularly, companies must stay on top of their SEO technology.
Choosing the right advertising partner is crucial. The experienced staff at Results Driven Marketing will ensure that your website uses the best strategies and tactics for today’s SEO. Even when the algorithm changes, we are on top of it immediately. We inform you of when it occurs and then develop a plan to take advantage of the changes, working to maintain and improve your positioning and ranking.
What is SEO?
SEO stands for search engine optimization. It is the process of getting traffic from the “organic” search results on search engines. In the modern era where the Internet of Things is becoming more of a reality, a search begins with Google; but all other major search engines from Bing to Duck Duck Go have shown search results in response to questions or queries.
These results are displayed on Search Engine Results Pages (SERPs) and ranked based on what the search engine considers:
- the most recent,
- most relevant,
- and most trustworthy result.
Results Driven Marketing is a Philadelphia Search Engine Optimization firm with a firm grasp on how to optimize websites for all major search engines. We break the process down into 4 general steps:
Many times, when people search for a product/service, they type in keywords that you may or may not associate with your product/service. Keyword research allows us to find what is most popular, what your competition uses, and what we need to optimize your campaign correctly. Combined, keyword research tactics enable you to understand the ways your clients or customers are searching for your services.
For example, if you are a workers’ compensation lawyer, you might assume people are searching for your services using “workers compensation lawyer” alone. But could they also be using other words? The chances are that yes, they are! People tend to use many words or sets of words that you might not even consider regarding your product or service. By example: If you are a lawyer in Philadelphia someone may type “lawyer near me,” someone else may type “lawyer in Philadelphia,” where a 3rd person may type “lawyer in center city.” All three are looking for a center city lawyer, but all three examples phrased it differently.
The big question is how can you get your business to pop up for any type of keyword search? RDM uses historical data and industry-related keywords to create unique solutions to be seen in relevant searches.
Quality Content Creation
Using keyword research is the foundation to knowing what content your potential viewers are looking for. Should a prospect click on your “dental implant” ad, they must land on the exact spot on your website that shows the product/service they are expecting to find. If the content they are looking for leads them elsewhere, you will probably lose them after you paid to get them to your site.
To eliminate the chance of wasted money, search engines, like Google, will see if you have that the relevant content located directly on the page where the prospect lands or not. Content Marketing requires a thoughtful approach that keeps the user experience at the forefront. Your content should not be overly technical. The average person looking for the product or service may not care about the technical specifications, especially in your ads. Keeping a general user’s mindset in focus, you will see better results.
At Results Driven Marketing, we make sure that the content directed is of utmost interest to the searcher. This is possible because of unique software and tools we use to stay on track and keep the end user in mind. Having excellent content will result in paying less for the most optimized ad possible!
Link Building is one of the most important steps for Search Engine Optimization (SEO). Search engines change their algorithms regularly and have treated links sort of like votes for popularity! Links are a large portion SEO and help when it comes to organic searches because views come from the links that are used elsewhere.
Search Engines analyze the popularity of websites and pages but also factor in things like spam, trust, and authority. Trusted sites tend to connect with other trusted sites, while sites that are considered to be spam will receive few links from trusted sources. At Results Driven Marketing, our Search Engine Optimization Team knows what it takes to make sure you are connected with the right sources across the web.
In the subject area of SEO, link building describes operations aimed towards increasing the amount and standard of inbound links to a webpage with the end goal of increasing the rankings of that web page or website. Link building, with the proper practices, can expand the number of high-quality links that are directed to a website. This then increases the possibility of the website ranking in higher positions in search engine results. Link building has also been proven to be used as a metric to increase brand awareness if done the right way.
Use Social Media
Over time, links lose some of their value. This happens for a few reasons. Some sites are very picky about linking out. Others block links to help fight spam. Some links get bought and sold, making them less trustworthy. This is where social media comes in.
If links were a way for people to “vote” for the most popular sites, social media sharing and engagement is a way for the voting process to last. Social signals are becoming extremely important in regards to website ranking factors as search engines determine how to leverage our social interaction and behavior.
Our social media marketing experts develop a plan to help you gain more social sharing and engagement across all social media outlets. When you have more engagements and interest from your local community or fan base, you are viewed as a relevant source for those searching for your products or services. Your ranking is greatly affected by what others say about you online and if they are interested enough to share your organization’s information. It is not about just having a Facebook page or a Twitter account; it is about utilizing it to its fullest potential to ensure relevancy and exposure to search engines!
What is SEO for Results Driven Marketing?
At Results Driven Marketing, SEO covers a wide range of tasks for each customer’s website, including initial setup and best practices for ongoing maintenance. We work with keywords, key phrases, page titles and descriptions, Google webmaster functions, and structured data. We work with articles, blogs and infographics to help increase organic traffic by tying the content to the keywords and the HTML coding of the website.
The ultimate aim of any business is to increase conversions. The more people land on your website the higher the chance of the business to increase conversion. And one of the biggest sources of traffic is landing on the search engine’s first page. That’s exactly why SEO is important.
We Are Your Google Girls and Guys
Results Driven Marketing embraces the Google culture as well as its methodology. That shows up in the way we do things around the office, but also in how we approach SEO. We treat Google as the benchmark in online searches and tailor our activities to maximize results from Google’s search engine. The Google Algorithm and the Google bots that crawl and index sites are the signals we are investigating and tracking. Our “Best Practices” for SEO are designed to get the attention of Google first, and the rest of the search engines second.
We have been working with Janeene off and on for the last 10 years with our internet marketing campaigns. She has been fabulous. The results speak for themselves. We are one of over 600 franchises and our office was getting more and better leads and results than all the other 600+ offices as well as the corporate franchisor. More client leads and caregiver contacts for employment than any other office!
I can not speak highly enough about Janeene High and Results Driven Marketing.
The truth is that we knew we needed an online presence for our family owned business but had NO idea how to accomplish this. When we met Janeene we had a pathetic web site and little other presence on the web. Janeene worked with us to determine the type of client/customer we wanted to target. She learned about our business and knows what we do and how we do it.
We have been working with Janeene for the past 7 years and the results have been outstanding. She did everything from start to finish. She was the main outlet we used in order to shape the technological marketing of Michael’s Glass Company. The company would not be where it was at today without the assistance of Janeene. She helped create important access to internet networks to help our company branch out and become successful. It was one of our best decisions to use Janeene and her company.
RDM and Janeene have been beyond amazing. The entire team is capable, creative, innovative, tenacious, resourceful and…patient! They totally understand metrics, analysis, cost and value. Their recommendations are highly insightful. That kind of insight requires a lot of due diligence on their part and. they never fail to deliver. The hard work they put into every facet of their service is clear. They set goals and exceed them–regularly. Their level of professionalism spoils you for any body else in SEO and strategy.
“The staff at Results has helped our company gain more exposure and obtain higher ranking SEO consistently. The results of our campaign has been very successful and has been much better than prior company we used.”