People Are Searching for You, But Are They Able to Find You?
No matter which search engine your prospects use, we’ve got you covered! We will help you reach local consumers across major sites like Google and Yahoo/Bing. Search engine marketing (SEM) can be complicated, so let our online marketing professionals help you build your web presence so you can focus on your business.
It’s easy to get started: Meet with us in-person or electronically to determine your budget, sign our working agreement, and then relax while we do the rest! Along the way, we will keep you informed and research your top competition.
Based on the information that you give us, we will build a comprehensive plan. We will set the plan in motion and get your campaign designed, built and started. Allow 5-7 business days for the setup, and then your campaign is live! Should you conduct searches on the major search engines, you will see your ad, cost-free.
What is Search Engine Marketing?
Search engine marketing, sometimes referred to as just “search marketing,” is often used as the umbrella term for both organic search with search engine optimization (SEO) and paid search with SEM. It is known as one of the most effective ways to grow your business through the internet in an increasingly competitive marketplace. With many companies all competing for the same business, it’s very important to advertise online using Pay-Per-Click advertising (PPC). Search engine marketing is proven to be one of the most effective ways to promote your products, promote your services, and grow your business.
Understand Your Marketing Goals
Creating a marketing plan can be daunting, but it should be at the top of every business owner’s strategic list. A marketing plan is designed to help you keep your company on track to achieve your goals. The plan includes important steps to keep you on the path of excellent customer/client relationships and the path to reach revenue goals.
Our internet marketing professionals will meet with you, learn more about your business and then provide a free web presence analysis. Once you decide to move forward with us, our professionals will develop a detailed online marketing plan for your company. Are you looking to brand your business? Maybe you are just looking to generate leads and hot prospects. Whether you need help with PPC advertising, landing pages, or keyword research, Results Driven Marketing will map out a marketing strategy specifically for your business, designed to get the results that you need.
Companies of all sizes need to have a clear and detailed marketing plan. The plan must include a full understanding of clients and competitors. At Results Driven Marketing, your tailored online marketing plan will provide you with the online roadmap, but more importantly, it will generate exceptional results.
Optimize for Conversions
Your Internet marketing campaign will be assigned a Team Lead and Account Manager. The leader’s daily task will be to review your account and make sure it’s operating optimally. Within a few weeks, after your campaign goes live, your account manager will report the progress of your campaign to you. “Your Google Girls and Guys” are proactive with sharing results and will keep you in the loop. We will go over campaign changes made, the number of keywords assigned, as well as the number of clicks and calls you received. Your account manager will also go over strategy and performance while sharing ideas about geographic and other essential characteristics.
You can expect to gain a thorough understanding of your internet marketing plan. They will share ways to navigate quickly through our portal, view reports while allowing you to make the most of your time and our resources. You or your team members are welcome to call your account manager or any of our “Google Girls & Guys” to have any questions or concerns covered.
Monitor and Report Success
The results you will receive from your search engine marketing campaign will be backed up with data in our reporting system. You will have 24/7 access to your reports and should you be on the go; you can go online via our mobile app. At any time of the day or night, you can see where your calls are coming from and at the time of day/night that they occur.
You can customize the report to receive as little or as much data as you like. Our standard reporting includes everything needed to analyze your campaign’s performance. Reporting includes important details such as what time and day of the week you get the most calls. We also report on where your website appears in search engine results pages (SERPs) and how it is performing in that position.
Don’t worry if you don’t have the time to look at your reports; our account management team reviews the internals to the reports daily. Either way, our account management team will make sure that you understand all aspects of the report, our system, and the campaign.
Review and Analyze Your Data
After we’ve had time to get representative data from your campaign, your Internet marketing consultant will confer with you to discuss the progress of the campaign.
You can expect our “Google Girls and Guys” to be proactive and accountable. They will explain how your campaign is performing so at this time, you can expect to have a better understanding of your campaign’s success, suggestions on ways to improve your campaign, and how to navigate through our portal to view results on your own time.
We want to make sure that any questions you may have are answered. Of course, at any time you contact your representative with any questions or concerns. Our team is always more than pleased to get feedback from our valued clients so your clients can be just as pleased to do business as we are!
What is Search Engine Marketing for Results Driven Marketing?
Search engine marketing is the core of Results Driven Marketing. The company began with search engine marketing, and to this day it is one of the key factors we use to build successful digital marketing campaigns for our clients. SEM primarily uses advertising software such as Google Adwords and Bing Ads to conduct paid search campaigns, which drives traffic, branding, interest, clicks, and conversions. But SEM is more than just paying money to get clicks and business. It’s an elegant piece of the overall puzzle of online success for each and every business. Using our own tested methodology, RDM has been able to get our customers extremely valuable Return on Investments (ROI) for every dollar spent on an SEM campaign.
We Are Your Google Girls and Guys
Results Driven Marketing embraces the Google culture as well as its methodology. That shows up in the way we do things around the office, but also in how we approach SEO. We treat Google as the benchmark in online searches and tailor our activities to maximize results from Google’s search engine. The Google Algorithm and the Google bots that crawl and index sites are the signals we are investigating and tracking. Our “Best Practices” for SEO are designed to get the attention of Google first, and the rest of the search engines second.