Why is Reputation Management So Important?
Your online reputation can make or break your long-term success. Unfortunately, people tend to believe negative reviews over positive ones. If you are a business that has no online reputation at all, that can be detrimental as well. A good online reputation is essential to big and small businesses alike.
Thanks to the online world of social media and review sites like Yelp, we can build your business a positive online reputation very quickly. Similar to public relations, our Online Reputation Management services at Results Driven Marketing can help your business build and maintain a positive online presence, so when people look you up, they can find relevant information about you and decide whether or not they would like to hire your organization.
Get Your Name Out There as Much as Possible
Our online reputation managers recommend unique ways to drive reviews to sites like Google My Business and other directories online. Social networks like Facebook and LinkedIn are also excellent platforms for monitoring and improving your online reputation. We will publish positive comments and reviews to all of your pages as well as monitor the web for negative content, such as damaging comments, mentions, and reviews, so you are in control of your online reputation. This way, you can respond to them quickly and effectively and work towards a positive reputation.
When your target audience searches online to find your business, they tend to look for an organization with positive reviews from other customers on review sites. Trust is very hard to gain, and it is very easy to lose. Establishing trust is crucial to winning clients.
Think about your own reaction to seeing a positive or negative review on a search engine results page. Let’s say that you’re narrowing down options for where to go for dinner in a Bing or Google search. If you see a negative review on one of the two options, aren’t you more likely to go to the restaurant that has better reviews? It is almost guaranteed that people will feel the same way about your company if they see negative search results for your business.
RDM Online Reputation Specialists will help you become well-respected. We provide you with a step-by-step guide on how to grow and have your online reputation flourish. All you have to do is implement the suggestions given and watch your reputation grow!
Monitor What People Say About You
Online reputation monitoring is crucial. People regularly use social media accounts to ask questions about companies, look for referrals, or try to contact businesses. Recent studies have shown people browse the internet and social media sites to get a product or services instead of looking in the TV or phonebook like they used to.
Consider that you’re a personal injury attorney and someone browsing on Facebook was recently injured and may be in need of legal aid. Seeing a positive or negative review on your page can be the reason you gain or lose a potential client.
When a potential client comes across your Facebook page, one of the first things they will look for is reviews of your company. Having an Online Reputation Management company, like Results Driven Marketing, who monitors what people say, makes all the difference between a prospect ready to engage in the business transaction and a person moving on to find another attorney.
React Quickly & Politely
Once someone has voiced their negative opinion online, they have announced to the world that they had a bad experience with your business. Without reputation management, you may not even notice right away, and many times your phone calls or inquiries begin to slow down because of this negative review. This is a common occurrence known as an internet marketing crisis. Timing is the most important factor when it comes to crisis management. The problem needs to be resolved or consequences will occur. Even if your website is filled with positive content, receiving bad reviews is always a possibility.
You and your team must process what has been said and then figure out what happened. Once the situation is assessed, crisis management will go into effect with the help of RDM. We will work through this situation step-by-step with you so no other crises can come from this.
After receiving a negative review or comment, the Results Driven Marketing team will respond positively to the response in hopes to relieve the reviewer’s feelings. With RDM responding on your behalf, we remove the emotion and reduce the risk of you responding in a way that is not received correctly. Trust is hard to gain, and we work feverishly to keep and gain trust in your company.
Ask for Help if Necessary
Let’s face it: as a business owner, it can be nearly impossible to please everyone. There may be someone out there who doesn’t agree with your tactics, or made assumptions that are incorrect. You deserve nothing but credit for the hard work you and your business perform every single day, and we know this.
Have you ever had that one bad review that just wouldn’t go away? Have you struggled with an online reputation strategy? Don’t wait to get help!
RDM’s Reputation Management Experts will help you every step of the way. We approach each client differently by building a strategy and a plan to keep your internet reputation clean. Nobody can control what people choose to say about your business, but we can manage reviews with a timely, well thought out and educated response. Let us manage your reputation today!
For RDM, Your Reputation is Reflected in Your Stars
At RDM, we know that your business is the best. But, if you do not have enough presence, your potential customers will not know this because they have no idea who you are! This is where come in to help. We will put you on the right platforms – including blog posts, Google alerts, social media profiles, press releases, and more – so that your brand can be seen over and over again. The end result is that your business with its web pages’ new content will start showing higher Google results.
Once you really get your name out there with this added online content, you will start to accumulate online reviews in your search results based on the quality of work your business provides, thereby simultaneously improving your overall search engine optimization. This lets both you and us know we are doing our jobs right. You are getting 5 stars and we are getting you more clients who are sending in these 5-star reviews.
We Are Your Google Girls and Guys
Results Driven Marketing, a leading online reputation management firm, embraces the Google culture as well as its methodology. That shows up in the way we do things around the office, but also in how we approach SEO. We treat Google as the benchmark in online searches and tailor our activities to maximize results from Google’s search engine. The Google Algorithm and the Google bots that crawl and index sites are the signals we are investigating and tracking. Our “Best Practices” for SEO are designed to get the attention of Google first, and the rest of the search engines second.