People are Searching for You, But are They Able to Find You?
No matter which search engine your prospects use, we’ve got you covered! We will help you reach local consumers across major search engines like Google, Yahoo, and Bing. Search engine marketing can be complicated, so let our online marketing professionals help you build your web presence so you can focus on your business.
It’s easy to get started: Meet with us in-person or electronically to determine your budget, sign our working agreement, and then relax because we do the rest! Along the way, we will keep you informed and research your top competition.
Based on the information that you give us, we will build a comprehensive plan. We will set the plan in motion and get your campaign designed, built and started. Allow 5-7 business days for the setup, and then your campaign is live! Should you conduct searches on the major search engines, you will see your ad, cost-free.
What is PPC?
What is PPC marketing? PPC is an acronym that stands for Pay-Per-Click. Pay-Per-Click marketing is a way of using search engine advertising to generate clicks to your website, rather than getting those clicks randomly or organically. Some methods for PPC advertising is Cost-Per-Click (CPC) and Cost-Per-Impressions (CPM), and our PPC team knows the best strategies for your campaign. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label? That’s pay-per-click advertising – specifically with the PPC platform called Google AdWords.
Understand Your Marketing Goals
Creating a marketing plan can be daunting, but it should be at the top of every business owner’s list. A marketing plan is designed to help you keep your company on track to achieve your goals. The plan includes important steps to keep you on the path of excellent customer/client relationships and the path to reach revenue goals.
Our online advertising professionals will meet with you, learn more about your business, and then provide a free web presence analysis. Once you decide to move forward with us, our professionals will develop a detailed online marketing plan for your company. Are you looking to brand your business? Maybe you are just looking to generate leads and hot prospects. No matter what you are looking for, Results Driven Marketing will map out a plan specifically for your business, designed to get the results that you need.
Companies of all sizes need to have a clear and detailed marketing plan. The plan must include a full understanding of clients and competitors. At Results Driven Marketing, your tailored online marketing plan will provide you with the online roadmap, but more importantly, it will generate exceptional results.
Optimize for Conversions
Your internet marketing campaign will be assigned a Team Lead and Account Manager. The leader’s daily tasks will be to review your account and make sure it’s operating optimally, reporting on metrics such as your ad spend, landing page conversion rate, and ad placement. A few weeks after your campaign goes live, your account manager will report the progress of your campaign to you. “Your Google Girls and Guys” are proactive with sharing results and will keep you in the loop. We will go over campaign changes made, the number of keywords assigned, as well as the calls you received and click-through rate.
Your account manager will also go over strategy and performance while sharing ideas about geographic and other essential characteristics. You can expect to gain a thorough understanding of your internet marketing plan. They will share ways to navigate quickly through our portal, view reports while allowing you to make the most of your time and our resources.
You or your team members are welcome to call your account manager or any of our “Google Girls and Guys” to have any questions or concerns covered.
Monitor and Report Success
The results you will receive from your search engine marketing campaign will be backed up with data in our reporting system. You will have 24/7 access to your reports and should you be on the go, you can go online via our mobile app.
At any time of the day or night, you can see where all calls to your business are coming from and at the time of day/night that they occur. As important as it is having us analyze the calls, it is equally as important that you can see we are working just as hard as you think we are.
You can customize the report to receive as little or as much data as you like. Our standard reporting includes everything needed to analyze your campaign’s performance. Reporting includes important details such as what time and day of the week you get the most calls.
Don’t worry if you don’t have the time to look at your reports; our account management team reviews the reports daily. Our team will make sure that you understand all aspects of the report, our system, and the campaign.
Review and Analyze Your Data
After we’ve had time to get representative data from your campaign, your internet marketing consultant will confer with you to discuss the progress of the campaign. We think it is very important to keep you in the loop with new updates of your business every time something new and substantial happens that can positively or negatively affect your business.
You can expect our “Google Girls and Guys” to be proactive and accountable. They will explain how your campaign is performing so at this time, you can expect to have a better understanding of your campaign’s success, suggestions on ways to improve your campaign, and you will learn how to navigate through our portal to view results on your own time.
We want to make sure that any questions you may have are answered. Of course, at any time, you contact your representative with any questions or concerns.
What is PPC for Results Driven Marketing?
PPC advertising is the core of Results Driven Marketing. The company began with PPC advertising and to this day it is one of the key factors we use to build successful digital marketing campaigns for our clients. PPC drives traffic, branding, interest, clicks, and conversions. But PPC is more than just paying money to get clicks. It’s an elegant piece of the overall puzzle of online success for every business. And using our own tested methodology, RDM has been able to get our customers extremely valuable Return on Investment (ROI) for every dollar spent on a PPC campaign.
We Are Your Google Girls and Guys
Results Driven Marketing embraces the Google culture as well as its methodology. That shows up in the way we do things around the office, but also in how we approach SEO. We treat Google as the benchmark in online searches and tailor our activities to maximize results from Google’s search engine. The Google Algorithm and the Google bots that crawl and index sites are the signals we are investigating and tracking. Our “Best Practices” for SEO are designed to get the attention of Google first, and the rest of the search engines second.