What Are Backlinks?
A backlink, also known as an “incoming link” or an “inbound link,” is a relationship that is created when two different websites link back to each other. The backlink gets its name from the relationship each website link provides to each other. Along with social media, backlinks are an excellent source of organic traffic because website visitors may click the backlinks that drive them to your website.
Link building strategies play a major role in the process of SEO because each backlink provides its own “point system” to the website that the link goes to. Some backlinks are worth more points than others and finding out which ones are going to help your website achieve a high SEO status is important. You want to gain high-quality links because they will improve your “page rank” and overall link profile, or your web page’s authority on the internet.
If you gain backlinks that are of good quality (are worth more points to the search engines), the search engines will recognize this and know to search your content with greater priority over those in your field who did not use a backlink with the same amount of points in their content. So by building links from high-quality sites, you are sending out fireworks to catch the attention of search engines (like Google Search!) to look at your website!
How Do Links Help Your Business Get Results?
Backlinks are one of the most important long-term ranking factors that search engines need if you want your website to be found, crawled, recognized, and then moved up to the top positions on search engine listings. A website that has a higher quantity of more valuable backlinks is guaranteed to have a higher domain authority. This means that search engines like Google, Ask.com, and Yahoo, will recognize your website as being more legitimate for users who are searching for the particular topic that your business and site are catered to. By gaining good links and great content, search engines will find you more legitimate and bump you up on their listings.
The first and probably most important step in link building campaigns is research. You may be thinking, ‘What does research have to do with links?’ In order for your website to reach a high domain authority and high search engine ranking, you need to place your backlinks on high-quality websites. This can be accomplished by press releases and guest posts, among others.
Results Driven Marketing is equipped with endless link building tips and all of the top SEO tools, like Moz and Ahrefs, needed in order to analyze which sites are worth referring to and which are not. We will first explore your website for certain keywords and anchor text that we know are important to search engines in the field of business you are marketing yourself for.
From there, we will pick certain pages from the top websites we find through the use of our SEO tools that we know will be a useful and accurate backlink, and apply it to your website. The proper placement of backlinks has much more value to search engine rankings than most have come to realize or have even thought about when conducting this step. But we have!
The implementation is just as important as the research part of backlink building. In order for a backlink to be able to gain the highest authority possible, it needs to be implemented on the site the right way for the search engines to find it.
Backlinks cannot be put on any random page that does not match up the subject you are trying to rank for. For example, a backlink on a blog post needs to be relevant to the content in the post. The backlink also needs to be put on a keyword that the search engines are already prioritizing when they are looking for content that provides searchers with the information they are looking for.
We can conduct this research and then apply backlinks to the right keywords so the search engines consider you an expert in the field! Having someone on your side that knows the value of backlinks puts you a step ahead of everyone else. But having someone who is specialized in link building tactics puts you miles ahead of everyone else in your industry. Don’t let someone else get ahead of you just because you aren’t using your backlinks properly!
Once your links are in place, your site needs some optimization work so the search engines have even more of a reason to pick your site to crawl and then to be bumped up to the spot your business deserves!
Our team knows all of the qualifications a website needs to have in order to make the backlink research and implementation finally work. There are qualifications like content amount, code implementation, proper use of images, and more that all contribute to helping your link-building process and your website advance as it should.
All of our team members are specialized in different link building techniques, making this a successful team effort!
The internet is always changing, and Google’s algorithm is evolving just as fast. Unless you are a team member of RDM, you do not have the time to keep up on the always-changing world of digital marketing because you are too busy running your own business.
Our SEO experts are sure to keep up to date on the latest trends that are going on with the internet as well as keeping up to date on what search engines are considering with higher priority when it comes to crawling your site and ranking you higher. We will stay on top of new links, broken links and page errors to ensure your website does not get penalized in search rankings.
Because of this, we are always able to update your website so your business can achieve it’s high-ranking, and be able to stay there. Most business’s websites get lost in translation if they do not conduct continuous upkeep, even if they held the number one spot at one time.
How Does Results Driven Marketing Build Links?
Results Driven Marketing builds you high-quality backlinks based on the four steps above and has proven to be fool-proof for increasing domain authority and business rankings on search engine listings. Backlink research, implementation, website optimization, and continuous building are our four steps to search engine success! Our team places very high importance on backlinks because we believe they have much more value than most other SEO businesses care to recognize, which is why we have a whole service dedicated to this very important part of the SEO practice as a whole.
We Are Your Google Girls and Guys
Results Driven Marketing embraces the Google culture as well as its methodology. That shows up in the way we do things around the office, but also in how we approach SEO. We treat Google as the benchmark in online searches and tailor our activities to maximize results from Google’s search engine. The Google Algorithm and the Google bots that crawl and index sites are the signals we are investigating and tracking. Our “Best Practices” for SEO are designed to get the attention of Google first, and the rest of the search engines second.