The Benefits of Inbound Marketing
Inbound marketing is often more effective and economical than traditional outbound marketing strategies, allowing you to engage with a targeted audience of people who are truly interested in your business. There are many ways to connect with your audience via inbound marketing, and it’s important to identify the ones that work best for you.
Most traditional marketing falls into the category of outbound marketing strategies. This includes display ads, TV commercials, and direct mail (i.e. junk mail). Yet many modern digital strategies, such as unsolicited email, banner ads, and aggressive pop-up ads, are also outbound. These strategies require you, the marketer, to pursue customers. Inbound marketing works in opposite way, luring customers to come to you and easing the burden on your sales team.
Customers are more sophisticated than they were in the pre-internet era. They are also jaded after seeing so many ads. For example, blasting emails is no longer effective when open rates are so low.
The Data Points to Inbound Having Better ROI
The numbers are shocking:
- 54% more leads are generated through Inbound Marketing Campaigns than by any other means.
- SEO leads have a 14.6% close rate, compared to a mere 1.7% rate for traditional outbound leads.
The leads are more cost-effective as well. Inbound leads cost, on average, only about one-third of what outbound leads may cost. There are some good reasons to think that inbound marketing is the wave of the future. Consumers who are constantly exposed to advertising prefer an approach that allows them to seek out the information they need. By planning strategic inbound marketing campaigns, you are able to reach a more receptive and targeted audience.
Figure Out Your Goals
Now, the spotlight is all on you. What do you want? What are your goals? Be selfish and outline anything and everything you want from a marketing campaign. The combination of the right inbound marketing tools and practices can tackle a goal any size with ease. Do You Want To:
- Shape and develop your brand
- Show up in the top search engine results
- Generate real leads in less time
- Give customers the chance to interact with your brand at any time
- Build a following on social media
We can use our expertise to meet and exceed any of these objectives.
Create the Campaign Materials
Search engine optimization is a crucial part of inbound marketing. We use in-depth keyword analysis and tracking, combined with optimized web design. This secret recipe combined with all of our knowledge we can place your company to the top of search results.
Blogging has become the currency of search engine optimization. Writing and publishing relevant content in the form of blogs will reach your customers and drive traffic to your featured services in an effective way. On top of that, content creation will present you as a knowledge leader in your industry.
Social media is where you can use creative posts to advertise to your current and potential clients 24/7, provide top-notch customer service, and utilize social monitoring to keep an eye on your brand at all times.
A landing page is a web page that your visitors arrive at after clicking a link to your website; it provides a way for potential customers to sign up for quality content that you are offering, such as an ebook or a webinar. Landing pages need to be optimized correctly to get the highest conversions on your products.
Launch the Campaign
We create a schedule that will consistently produce new, relevant content to engage your audience. We focus our content on your costumer’s concerns, not just promoting your business.
With your inbound marketing, the more time and enough you invest, the higher your return.
Creating and publishing killer content is more about thinking and planning rather than just looking at your budget. Relating every aspect of your campaign to your ideal client is the key to success.
This process is not only making them more educated about your services but also changing buying behaviors. Because of this, B2B and B2C marketing efforts must be adjusted to respond to this shift to get the most success.
Relentlessly Follow Leads
Research shows that the majority of leads are not followed up to appropriately. Yikes! If your company does not have a lead nurturing process, you are wasting time, money, and resources.
Your ideal customer is out there and with a proper lead nurturing tools, you can make sure to capitalize on every single opportunity.
If you want a clear outline of the return on your investment in regards to lead generation, Results Driven Marketing can provide just that.
We provide detailed, weekly reports on keyword tracking, visits, leads and other relevant information so you can see your results in real-time.
Content Marketing is the Answer to Your Problems
Do not try to land new customers with outdated outbound marketing techniques. Consumers will simply not pay attention! The more you try outbound marketing tactics, the fewer results you will see. The return on investment in television commercials, direct mail, and telemarketing is lower than ever and still falling. It is time to upgrade your client gaining tools and get ahead of the curve. Inbound marketing saves time, money, and hassle, all while collecting more leads than ever before. Have we piqued your interest yet?
We Are Your Google Girls and Guys
Results Driven Marketing embraces the Google culture as well as its methodology. That shows up in the way we do things around the office, but also in how we approach SEO. We treat Google as the benchmark in online searches and tailor our activities to maximize results from Google’s search engine. The Google Algorithm and the Google bots that crawl and index sites are the signals we are investigating and tracking. Our “Best Practices” for SEO are designed to get the attention of Google first, and the rest of the search engines second.