Delivering Maximized ROI for Your Business
Display advertising is a form of online marketing using visual advertisements that appear on the Google Display Network in Adwords, which includes rich media like banner ads, video, and photos. Unlike search ads, which do not use visuals, think of display advertising as an online billboard. Traditionally, many businesses pay large amounts of money to have a billboard on a major highway in hopes that their target audience will see it, creating awareness for their brand. Today, businesses can pay a lot less to display their ads to a wider audience of internet users.
With online advertising, we can target users who have already expressed interest in the products or services you provide. Our technology allows us to follow users when they surf online. Once a potential client or consumer clicks on your website, we can track their surfing behavior and display your business ad to them. This subtle presentation of your ad will keep your business at the forefront of their mind.
Providing Businesses With the Greatest Digital Reach
We know what it takes to maximize the potential of an online display advertising campaign. With our team’s combined experiences, we can offer creative and strategic approaches to your specific ad campaigns. We’ll serve highly-personalized, high-impact display ads that practically beg to be clicked on and stand out from the competition. That type of work requires a team that you can count on, and you get all of that and more with Results Driven Marketing.
Let’s take a look at the steps to see how we can give your business the best results possible with a display advertising campaign:
Successful online display campaigns must have a solid plan to follow. Ask yourself these questions:
- What are your goals?
- Why are you running a display campaign?
- Is it to raise brand awareness?
- Increase website traffic?
- Which ad formats would perform best for your goals, banner ads or video ads?
Once you decide on what you are looking to achieve, we will begin to work towards these goals. With display advertising, you need to decide exactly what you want to gain from it which is why having a plan with goals is essential to launching a successful display campaign with the results that you are looking to achieve.
Define Your Target Audience
Once you’ve selected who you would like to see your ad, you must go further and figure out what demographics you would like to target.
Your target audience comes from the people you would like to reach through your online Display campaign. Internet advertising gives you the ability to reach a vast and diverse set of people. Defining target audiences is a must!
Quality display ads must show to those who express interest in your products or services, or a serious waste will occur.
RDM Display Consultants will condense your target audience through a series of questions covering demographics, behavioral attributes, and more.
Once your goals and target market have been determined, the next course of action is to define which publishers should handle your ad. Thousands of publishers could display your ad but will they all produce results? Doubtful!
Your RDM Display Consultants will select the right publishers that will distribute your display ad.
For example, an attorney may be looking for clients that were injured on the job, and are between the ages of 18-50 years old. RDM will target only those websites that are tailored to that particular demographic.
There are thousands of publishers where we could have your ad displayed and guiding customers through the maze is our specialty.
Develop Campaign Creatives
Traditional digital advertising may have been good in the past, but as we move further into the digital age, a digital display is the new black!
Consider a highway billboard. The audience drives by quickly, and you only have a small moment to make an impression. With Internet Display, the game has radically changed! You no longer just hope that the right people will see your ad, you know they will!
With today’s technology, Display is an inexpensive way to capture the attention of those searching that fit your target audience model. The ads still must be eye-catching and designed to make people click further to an engaging landing page.
Our graphic designers will capture the attention of your target audience using experience, creativity, and highly advanced software. Multiple ad sizes need to be built, and we take care of them. We can create ads that are static or dynamic using flash technology and videos. At RDM, we will build and promote a creative Display brand that is distributed across thousands of websites.
Display Advertising is the Answer to Your Problems
RDM does display advertising like no one else! We have multiple techniques and channels that we can offer your business. We like to take a personal approach to effective display ads which is why we like to lay the foundation of your business practices before we apply our own when it comes to the marketing part. Having all the personality of your business shine through the different strategies we have to market you is what turns your traffic into new leads and then, new clients.
We Are Your Google Girls and Guys
Results Driven Marketing embraces the Google culture as well as its methodology. That shows up in the way we do things around the office, but also in how we approach SEO. We treat Google as the benchmark in online searches and tailor our activities to maximize results from Google’s search engine. The Google Algorithm and the Google bots that crawl and index sites are the signals we are investigating and tracking. Our “Best Practices” for SEO are designed to get the attention of Google first, and the rest of the search engines second.