Why is a Brand Strategy Important?
Think about successful brands like “Starbucks” or “Walt Disney Co.” You probably know what their brand represents. If you want to compete against brands like these and capture a significant market share, you will need to start with a strong brand strategy or you may not get far.
Your industry may not be as competitive as the media, but when you put two companies up against each other, the one that has stronger brand recognition will have an easier time reaching, engaging, closing and retaining customers.
A Strong Brand Strategy Means a Strong Business
At Results Driven Marketing, we will help you create a unique branding strategy that will last. We want to make sure that you’re targeting your consumer’s needs, wants, and emotions. We help you from start to finish. From the logo design to brand personality, we will help you plan and execute.
Establish an Identity That is Easily Relatable
Building a relationship with your customers can be very difficult. The primary goal of your brand is to plan and convey your message to your audience.
Once you establish your message, you need to build a lifelong relationship with the customer through branding techniques.
Our consultants will plan out exactly how to do this. Through extensive research in your industry and marketplace, we will share our thoughts and ideas with you on how to elevate your brand to the next level.
If you are just starting out and don’t have a logo or brand just yet, it’s OK. We can create one for you. Call our branding consultants today for an analysis!
Research the Market, Competitors, and Consumers
We need to understand your market and industry before creating an effective brand name.
We will do extensive research and learn what brand names or slogans your competitors are using and how consumers in your local area feel about those brand names.
We want to create something memorable for a brand; we will identify gaps and opportunities that exist in the marketplace and industry.
We will develop a brand name that fills those gaps and leverages those opportunities. We will give your brand a certain sense of uniqueness so potential clients will realize they are special by receiving your products or services.
Identify the Message Your Brand Should Communicate
Once you understand the existing market including consumer needs, you can begin to think about the message you wish to leave in the marketplace.
We want your customers to have a positive experience doing business with you. This will increase the amount of word of mouth referrals you receive, one of the top forms of advertising. A good brand will always identify with their clientele.
Once you can capture their attention and keep it, you can have a customer for life. Customers are willing to stay with you as long as you are making them happy with the services or products you promised them. Simply doing your job can help keep them happy!
Our Branding Consultants will help you develop a creative message that will be instilled in the minds of your client for a lifetime.
Develop Your Company Culture
Once we research your market, competitors, consumers, and create a solid brand, we need to focus on your company’s culture. To keep your clients coming back for more, you need to hold consistency with the message you portray.
The hiring and training process within your business is essential in maintaining a polished culture. It begins with the first phone call or the first step in the office door for the potential customer to gain insights into what your company is all about.
You spend months or years cultivating clients, don’t bring on new hires who could potentially destroy client relationships due to lack of proper, customer-based training. Your employees are more than just people who work for you. They are people who help reflect all of the principles and practices you have taken time over the years perfecting and making into an actual business. Getting everyone who works for you on the same page is just as important as having clients.
How Does RDM Provide Brand Strategies?
Building a brand is the first step when trying to figure out what it is your business wants to be known as or seen as to potential customers. It is crucial your brand lives up to all the business practices you perform and the principles your business has. Your brand is where the personality and history of your company can shine through. You may need to get personal when thinking about this, but it will pay off because people enjoy brands they can relate to on a personal level. Our team members love to sit down with clients so we can figure out the most accurate brand to help you create.
We Are Your Google Girls and Guys
Results Driven Marketing embraces the Google culture as well as its methodology. That shows up in the way we do things around the office, but also in how we approach SEO. We treat Google as the benchmark in online searches and tailor our activities to maximize results from Google’s search engine. The Google Algorithm and the Google bots that crawl and index sites are the signals we are investigating and tracking. Our “Best Practices” for SEO are designed to get the attention of Google first, and the rest of the search engines second.
We have been working with Janeene off and on for the last 10 years with our internet marketing campaigns. She has been fabulous. The results speak for themselves. We are one of over 600 franchises and our office was getting more and better leads and results than all the other 600+ offices as well as the corporate franchisor. More client leads and caregiver contacts for employment than any other office!
I can not speak highly enough about Janeene High and Results Driven Marketing.
The truth is that we knew we needed an online presence for our family owned business but had NO idea how to accomplish this. When we met Janeene we had a pathetic web site and little other presence on the web. Janeene worked with us to determine the type of client/customer we wanted to target. She learned about our business and knows what we do and how we do it.
We have been working with Janeene for the past 7 years and the results have been outstanding. She did everything from start to finish. She was the main outlet we used in order to shape the technological marketing of Michael’s Glass Company. The company would not be where it was at today without the assistance of Janeene. She helped create important access to internet networks to help our company branch out and become successful. It was one of our best decisions to use Janeene and her company.
RDM and Janeene have been beyond amazing. The entire team is capable, creative, innovative, tenacious, resourceful and…patient! They totally understand metrics, analysis, cost and value. Their recommendations are highly insightful. That kind of insight requires a lot of due diligence on their part and. they never fail to deliver. The hard work they put into every facet of their service is clear. They set goals and exceed them–regularly. Their level of professionalism spoils you for any body else in SEO and strategy.
“The staff at Results has helped our company gain more exposure and obtain higher ranking SEO consistently. The results of our campaign has been very successful and has been much better than prior company we used.”