As a digital marketing consulting firm, we cover all aspects of developing and implementing an optimized online marketing strategy for the increasingly digital world. Everything from designing your logo or brand to choosing the best channel to deliver content are all part of your digital transformation.
We like to think of ourselves as your personal internet concierges. We will help you through the process of both traditional and internet marketing while leveraging cutting-edge new technologies. We understand your needs and know you need someone you can trust to help guide you through every aspect of your marketing plan. Results Driven Marketing will save you time and energy when it comes to the design and implementation of your strategy. We then monitor the processes by making sure that your firm gets the results it deserves.
When running a business, there are so many areas that need your attention, and monitoring everything on your own can be difficult. You may ask yourself “Where is the best place to spend my marketing dollars?” “How can I increase my return on investment?” “How can I close more sales when my phone rings?” These are all vital factors in running a successful business.
Our refined team of Marketing Consultants can help you with any aspect of your marketing plan and business model. We can track your advertising, whether it is traditional or online, and show you where you are getting the most return on your investment. We can help you properly train your staff to have polished interactions, over the phone or in person, in order to improve the customer experience and customer acquisition. The marketing consultants here at RDM can help you flourish in your industry and help increase customer retention.
Your brand is more than just some low-cost logo or slogan; it is the entire experience that your customers will remember and feel when they think of your organization. In order to have a successful brand, you need to appeal to customer demands.
Brand effectiveness is a business strategy that affects all aspects of your business and is connected to your customer’s needs, emotions and your competitive environment. Your brand defines what your business stands for and promotes your value proposition to potential clients.
Although traditional word of mouth has transformed to social media outlets, we still want people talking to their friends and colleagues about your business and why they should utilize your services. Our Marketing Consultants will help you with every aspect of branding with simple techniques that are guaranteed to increase your bottom line.
Construct a Plan
The fun begins after meeting with one of our consultants. We like to consult with our customers so we can understand the personalities of who we are working for so those personalities can shine through on their website.
People will be more likely to become a client of a lawyer or caregiver who has a very personable and friendly profile, compared to one that gives off the impression that a robot wrote it. Customers want to know they will be understood!
This is the first step in the digital marketing strategy because it is where we actually come up with the strategy that is the best fit for your business.
Our consultants will meet with the leaders of each of our marketing departments and discuss how they can use their skills to make your business stand out from the other competitors in your field. The plans discussed will be for both the long-term and short-term in each of these departments.
Enter the Market
After drawing up a plan of action for your business and discussing it with our clients to make sure they approve of everything, that is when we enter and make a splash!
Whether it be web design, social media, content marketing, or PPC, each sector of the digital marketing world has a different way to successfully enter the market.
We do this by implementing our “Best Practices” for SEO so your online web presence is steps above the rest from day one.
A consequence of entering the wrong market is a major loss of revenue and potential clients because the ones that you are getting leads on end up not being interested in your services at all. You don’t want someone to accidentally click on your name because it fit whatever subject they were searching for, and then realize they ended up in the wrong place. This happens more than businesses think.
Build Your Brand
Building your brand’s presence is just as important as entering the market. The saying “repetition is key” is as accurate for brand building as it can get. Having repetition of your business’s name, logo, and mission statement will soon get engraved into a person’s mind whether they like it or not.
A strong brand presence means that you are well-known in your field and are one of the top businesses that people think about when they are considering hiring you for a certain product or service.
Having a strong brand means that all of the required SEO practices have been implemented for your business because you are being seen by more potential clients than ever. This also means you are getting your name out there on the RIGHT kind of platforms, which requires expert research which we can conduct for you.
Social media, SEO, content, and coding are the digital initiatives we know and rely on when building brands stronger for our clients because all of these factors result in more visits to your page. The more channels we can market your brand to, the more potential leads you are guaranteed to gain!
Keep Your Brand New
Just like the changes in internet and search engine trends, there are trends your brand must keep up with because every industry has trends that change just as well. Your business needs to be agile in the market.
RDM provides all of our clients with continual, real-time attention and services to make sure that your business’s brand does not go out of style.
We ensure this by researching whatever industry your business is a part of and then optimizing your site with the “Best Practices” for SEO. Anyone can make a website in order to sell themselves, but it takes a team of people specialized in optimization to make a website that will get recognized so you can start to provide products or services you have prided yourself on being an expert on throughout your whole professional life.
We have built the core of our process around these Best Practices and they help ensure the success of every client we have worked with in the past and for our clients in the future.
How Does RDM Provide a Digital Strategy?
RDM takes a different approach to digital strategy than most other agencies. We can provide you with a fool-proof digital marketing strategy through meeting with clients, making a strategy based off this meeting, entering the market, building a brand, and giving constant attention your brand needs to stay up-to-date with the other competitors that are in your industry. This strategy is a guideline for our team so we know where to start with certain projects and ideas. Creating a digital strategy is the first and most important step in the right direction of making your business as successful as it can be with its new online digital marketing services. Hiring us to do it, is the second!
We Are Your Google Girls and Guys
Results Driven Marketing embraces the Google culture as well as its methodology. That shows up in the way we do things around the office, but also in how we approach SEO. We treat Google as the benchmark in online searches and tailor our activities to maximize results from Google’s search engine. The Google Algorithm and the Google bots that crawl and index sites are the signals we are investigating and tracking. Our “Best Practices” for SEO are designed to get the attention of Google first, and the rest of the search engines second.