What is Digital Marketing?
Digital marketing is just another term used when discussing your business’s online presence and efforts. The term ‘digital’ is used instead of just ‘online’ because most companies who provide digital marketing services have numerous mini-services that make up the digital marketing concept as a whole.
Digital marketing is slowly overcoming all other types of marketing and advertising because people these days are much more in tune with the internet and all of the amazing things you can do with it compared to what we knew about it just a few years ago! Digital channels such as Google Adwords Pay-Per-Click (PPC) digital advertising, email marketing, blog content marketing, and ebooks are just a few types of marketing tactics that have moved from paper to digital.
Why Does a Business Need to be Online to Market?
A business needs to be online for one simple reason: in the end, everyone is, whether your business is B2B or B2C. Digital media and mobile marketing on mobile devices is the future of advertising. The average consumer spends four hours online each day. This means that people are searching the web or mobile apps for businesses offering certain products and services instead of looking in the newspaper or in the phone book like traditional marketing. Online marketing and online advertising builds industry presence and brand awareness; these are the two most important things that come from digital marketing if you are looking to gain new clients.
Create the Foundation
Creating the foundation means one of two things: finding out your businesses goals and creating your digital marketing strategy from those goals.
Through the use of our marketing consultants, we can figure out what it is you wish to achieve by making an online presence for your business. From there, our digital marketers will communicate with the rest of our team the goals and information about your business so that we can come up with ideas to fit your goals while keeping your business practices clear and precise on your website.
Building the foundation is a very important part of the digital strategy concept because all of our other services will be catered to this foundation, ultimately improving the bottom line.
We like to think about the building of a foundation for a business like building a house. You need a strong and detailed outline and structure before you can start to move up with your digital marketing campaigns.
Improve Authority and Relevance
Maintaining an excellent online reputation and authority is extremely important to you, your customers, and prospective customers. Positive reviews enhance your product, service, or business and provide credibility. Through various marketing channels such as social media marketing, we recommend unique ways to drive reviews to sites like Google + and other online directories and we will share and publish the positive reviews for your business. Equally important is the control of negative comments on search results pages and review sites.
RDM will consistently monitor the web for any negative comments, mentions, and reviews in real-time, allowing you/us to control your online reputation. We respond quickly and efficiently to all reviews good and bad!
Keeping what kind of business you are relevant to how we market you is important so you can be seen by the right kind of audience. By having your website and other digital platforms seen by people who are more likely to be interested in your products or services, results in a better chance of new conversions and clients!
All of our services are tailored to driving more traffic to your website. We make this our first goal because by gaining more traffic, it means that there are more eyes on your website and what your business can do. One of the best and most cost-effective digital marketing strategies for driving traffic is social media marketing campaigns, and being active on social networks like Facebook, LinkedIn – and even Snapchat, are great for your business. Content marketing is key, especially with social media platforms.
People are not listening to the radio or watching TV for suggestions on who they should hire for legal advice or for home care services. They are surfing the internet for the best-looking website with an informative user experience because they believe those companies are more reputable based on presentation alone.
At RDM, we define website traffic as the sum of internet surfers that end up viewing your site, the individual pages that they view, and the total amount of time they spend on those pages.
When someone visits your website, that visit is registered and any links that visitor might click on or follow are also recorded. All of these numbers are important KPIs and get added up to give you an idea of your website popularity we then call ‘website traffic.’
Obtain New Leads
Last but not least, our digital marketing services are going to be getting you new leads. These new leads are people we have obtained for your business through our services but have not committed to being a client just yet.
That is where you come in!
Every single digital marketing service we provide has the potential to gain new leads through their individual channels.
Social media platforms, PPC, Content marketing, email marketing campaigns, marketing automation, and online PR are the different digital channels that can get you your leads. Our team knows how to implement the proper techniques for each of these so your business will stand out from the rest.
Take a look at our digital marketing plan work so you can see how we get our clients their new leads!
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How Does RDM Provide Digital Marketing?
The marketing professionals at RDM do digital marketing like no one else! We have multiple techniques and channels that we can offer your business. We like to take a personal approach to digital marketing, which is why we like to lay the foundation of your business practices before we apply our own when it comes to the marketing plan aspect. Each of our strategies works towards your website’s search engine optimization, search engine marketing, and higher search rankings. Not only that, but having all the personality of your business shine through the different strategies we have to market you is what turns your traffic into new leads and then, new clients.
We Are Your Google Girls and Guys
Results Driven Marketing embraces the Google culture as well as its methodology. That shows up in the way we do things around the office, but also in how we approach SEO with our marketing efforts. We treat Google as the benchmark in online searches and tailor our activities to maximize results from Google’s search engine. The Google Algorithm and the Google bots that crawl and index sites are the signals we are investigating and tracking. Our “Best Practices” for SEO are designed to get the attention of Google first, and the rest of the search engines second. Ready to start Turning Clicks Into Clients® or want to learn more about our case studies? Contact us here or give us a call at our phone number (215) 393-8700 today.