The Best Websites Follow the Best Practices
A business’s website is much like an online extension of its personality. To consumers, a brand is so much more than just a good or service. A successful business radiates its individuality and values to its consumers. We can help your firm’s website achieve a personality. With a modern and functional website layout that will not only attract and engage your industry’s consumers but also turn them into clients, you will stand out from the crowd and ensure your potential clients are seeing your business’s big picture online.
In order to do this, there are a set of things we at RDM call the “Best Practices.” These are very precise objectives that we have come to utilize when it comes to website design. These “Best Practices” were discovered by our very own team members and have been proven to work when we applied them to our clients’ accounts. We now know they are worth bragging about!
Larger distance forces attention.
When you add distance in between page elements, you remove “stuff” that may get in the way. Space can be used to your advantage because it’s not something that visitors initially notice. The content ends up standing out the most, so if you leave space, the content can draw more attention.
When in doubt, it’s often best to add more white space rather than less. Many websites suffer from cramming too much information together without enough breathing room. Having excessive white space can weaker your hierarchy by eliminating the relationships between elements.
Utilizing space properly and having the right spatial proportions is only correct in context. What may look good on one layout might not look great on another. Through practice and study, a delicate balance of space must be learned.
Our talented team of professional logo designers is dedicated to making your brand stand out. Multiple concepts are provided with a 3-business-day turnaround time so that you can get your logo in use. Once you pick your design, you get complete ownership of the image specifically created for your business!
We have a special team set up who is in charge of researching your website so they can apply all the information they find into a logo design that will be fitting for your company and brand.
After they do this research, they use a set of specialized web design tools to make this dream logo into a reality. We keep you updated every step of the way about what stage we are at in the development phase. We know you want to see the logo before it is completely done just in case there are any last minute changes you want to be made.
We’ll never complete a logo design project for you without your full approval.
The primary goal of your brand is to plan and convey your message to your audience. A good branding identity increases the value of your company, provides your employees with direction and motivation, and makes it so that acquiring new customers is easier. Once you establish your message, you need to build a lifelong relationship with the customer through branding techniques.
Building a relationship with your customers can be very difficult. The primary goal of your brand is to plan and convey your message to your audience.
Our consultants will plan out exactly how to do this. Through extensive research in your industry and marketplace, we will share our thoughts and ideas with you on how to elevate your brand to the next level. If you are just starting out and don’t have a logo or brand just yet, it’s OK. We can create one for you. Call our branding consultants today for an analysis!
Web Design is focused extensively on customer usability and results-driven solutions that do more than just increase traffic! Our designs also increase customer inquiries and leads. By maximizing your business’s online presence, we can accurately represent your company and its products or services.
Our web design professionals use a combination of art, science, and innovative research that engages your user and prompts them to move forward and take action. Sophisticated Web Design includes demographic research that most agencies won’t provide without additional fees. The rule of thumb that all of our web design experts use is simple but applies to almost every person who surfs the web. Look appealing to the eye, be fun, be creative, and make sure the site is easy to navigate.
Once we implement these self-taught concepts of successful website design, you will notice that there will be more traffic driven to your page and you will have longer amounts of time spent on your page. This is because people want to visit it and they want to explore all of the cool and creative offers you have going on on your page.
True Mobile Web Design
As unprecedented growth continues in the mobile device industry, the need for readily available websites for mobile users has become a necessity. Unlike “Responsive” or “Mobile-Friendly” websites that simply adjust to a mobile device, True Mobile websites can take mobile users a step further by giving them full access to your website and easy maneuverability.
The amount of people who are searching for products or services on their cell phone is increasing at a lightning-speed rate! Do you know what this means? We do. It means that your website is going to be seen by more cell phones and mobile devices than desktops.
Mobile designs and desktop designs are completely different. Your website needs to be optimized for both of these layouts if you want to get the full amount of clicks and clients. Not many people in the digital marketing business know how to do this, but RDM sure does.
What is True Mobile Design for Results Driven Marketing?
True Mobile Design no longer the future of website design. True Mobile is the present day. Websites need to be Mobile Friendly or search engines like Google will penalize your site and not show it high enough in the rankings; something you want. Being mobile-friendly is just a checklist that search engines go through when they crawl the site. If your site checks those boxes, then you are deemed friendly. True Mobile Design goes much deeper than that. True Mobile Design is creating a site that lives, breathes and succeeds in a mobile environment. More people use the internet on their phones today than on a desktop. For your business to succeed online, you need a website that is both fast and easy-to-use on a phone. True Mobile Design is the core of what RDM does with every site it works on. We know that the marketplace is on mobile. We want to get you to your customers. So we put mobile first, just like Google does.
We Are Your Google Girls and Guys
Results Driven Marketing embraces the Google culture as well as its methodology. That shows up in the way we do things around the office, but also in how we approach SEO. We treat Google as the benchmark in online searches and tailor our activities to maximize results from Google’s search engine. The Google Algorithm and the Google bots that crawl and index sites are the signals we are investigating and tracking. Our “Best Practices” for SEO are designed to get the attention of Google first, and the rest of the search engines second.