Are you an owner of a small or new business? It might shock you to learn that more than 70% of the people searching on the internet never seem to go past the first page of search results.
Usually, these are individuals who search for urgent necessities online. Since they are in a hurry, they hardly have any time to open the rest of the links that are being provided by search engines.
This reveal is bound to make you reconsider your search engine ranking—ultimately drawing you towards your Search Engine Optimization (SEO).
SEO is one of the more difficult aspects of digital marketing. It can get overwhelming, especially to a newcomer. Techniques often appear to be tricky and can become obsolete quickly. Here are some best practice techniques which will act as a guide to your business’s online popularity and SEO. An important thing to remember is that SEO ranking algorithms change constantly and your ranking can fall fast.
Select Strong Primary Keywords
The first important tip you need for a search engine optimized business website is: Focus on one single primary keyword. A primary keyword is a phrase, which defines your business in general. It’s usually the word or phrase that people type when they open Google to search for a particular business, topic or product. Some good tools to use when deciding on what keywords to use are Moz’s Keyword Explorer, Google’s Keyword Planner, and HubSpot’s keyword tool; these are among the best tools and unfortunately not free
The easiest way to select your primary keywords is by putting yourself in your client’s shoes—think about what your customers are going to type in the search bar, for locating a business like yours. Choosing the right keywords also involves learning about your target audiences. The more you target your audiences, the better results you will get.
Deliver to a More Interested Audience by Focusing On Long-Tail Keywords
Ever heard of long-tail keywords? These are keywords used to cast a narrower net to target the online audience that is interested in your products and business. Long-tail keywords are proven to be a great tactic for attracting that narrower and usually more valuable, interested, target audience.
Long-tail keywords are more focused than primary keywords, and they allow you to get to your target audience much more directly. This way, you may not gain a lot of traffic, but you will gain traffic that is more concerned about your brand and products, make it much more valuable. One interested visitor is much better than 100 visitors who click off your page.
Simply select a long tailed keyword by fishing for specific terms online. Use words that relate well to your business and brainstorm the selected phrase. If you feel like you are not able to make a keyword selection, don’t worry you can always get professional help. A digital marketer will assist you in sorting out all the complicated stages of your business’s SEO.
A good example of a long-tail keyword is “Adidas soccer cleats” as opposite to simply “athletic shoes” or “soccer cleats.” An even better example, however, would be “red Adidas ace soccer cleats.” The reason is that “soccer cleats” or “athletics shoes” will show to a wide audience but that audience may not necessarily be interested in soccer cleats and are even less likely to be interested in “red Adidas ace soccer cleats.” The smaller audience is much better since the likelihood of them being interested in that specific shoe color and model is that much great, and therefore the likelihood of the visitors converting into a customer is that much higher.
Use Your Keywords in the Right Places
Once you are sure about your keywords, the next question that arises is—what will you do with them? This is a fairly complicated thing to tackle on your own. Remember to use the keywords in your content in the right places. Make sure you understand how Google is monitoring your content because it ranks you based on a combination of your primary and secondary keywords placement. If you have all the right keywords in all the right places, you are making your business a good option for Google to display in the search results.
Create Great Content
Ideally, you might wish every visitor on your site to be prepared to take out their credit card and shop from your brand’s platform, right away. However, this situation is not even close to what happens with online businesses. Customers always want to see something that is pleasing to the eye, something that engages them on a whole new level. Make sure you are focusing on your content’s quality more than anything. Your customers will judge you based on the facts that you are publishing content that is funny, relatable, and creative yet informative at the same time. Through all the changes that the Google algorithm has gone through one thing still, rings true. Content is King!
If you need any help regarding the SEO of your business, feel free to consult Results Driven Marketing LLC. For further details or inquiries, you can also contact us by phone at 215-393-8700.