Want Your Business to Get Found on Google? Start Blogging
Digital marketers and business owners alike are always looking for the best ways to increase site traffic through SEO (Search Engine Optimization). You’ve probably heard the basics before: choosing targeted keywords to incorporate into your site content, ensuring links lead visitors to pages with relevant headlines, and designing your site for easy navigation are all crucial for turning a Google search query into a site click.
However, you may not be aware of one of the most overlooked, yet most effective, ways to generate clicks to your site via Google searches – blogging.
Blogging is a great way to attract people searching for your business’ services on Google and does wonders for your content marketing. As a business owner, you’re probably reading this and thinking, “But I spend all day running a business! I don’t have time to keep up with a blog!” Lucky for you, you’re about to learn how a business blog can help you score higher on Google’s rankings and turn clicks into clients as a result.
Blogging Creates More Content for Google to Index
Did you know that every blog post you publish counts as a separate page on your site? It’s true – blog posts each count as an individual page on your site, which gives Google more content to crawl, more pages to list in your sitemap and more opportunity for your business to show up in Google’s search results. Studies have shown that websites with more indexed pages receive up to 55% more leads.
In addition, the act of frequent blogging will alert Google that you’re an “active” site, which it generally ranks higher in its search results than sites without heavy activity or updates.
Blogging Leads to Future Clicks Via “Compounding Posts”
So you write a blog post today, and it’s out there on your site for the world to see. It’s safe to assume that you’ll get a few clicks and views out of it before it’s pushed deep into your blog archives by more recent featured posts.
Guess what? That blog post you wrote yesterday is still working for you today. That blog post you wrote last year is still working for you today.
How is this possible? Remember that each blog post counts as a separate page on your website. Those older posts continue to generate clicks and leads long after they’ve been published by 1) increasing the probability of someone discovering one of your “pages” from a search query and 2) reaching diverse audiences with every share on a social media page.
HubSpot discovered that on average, 70% of their site views come from older blog posts. They call this type of post “compounding”, and it’s a brilliant way to maximize your SEO results. So putting in a bit of effort on your blog today can land you an influx of leads tomorrow and beyond.
Blogging Gives You a Chance to Use SEO Best Practices
As marketing and technology continue to evolve at lightning speed, Google updates its algorithms constantly to keep pace. We’re talking up to 600 updates per year.
Frequent posts on your company blog give you an opportunity to stay on top of every new version of Google’s best practices. Time to turn it up! Use those relevant keywords, Control-K those internal links and craft that metadata like your business depends on it. Here’s your chance to experiment with everything new and exciting Google rolls out. Or if you feel like you could use some assistance with this, hire a company that will optimize your site content for you.
Creating unique, relevant content is a huge factor in Google’s decision to display your site among its top organic search results. Pushing that content to your social media pages is even better – those posts will engage users and link them back to your site. And we all know Google loves backlinks.
Ready to launch a blog and improve your company’s online strategy? Results Driven Marketing specializes in diligent and effective digital marketing services, and our team is ready to help your business grow. Contact us today at 215.393.8700 for a free marketing assessment or for more information!