Legal Digital Marketing Strategy and Planning
When it comes to the legal industry, knowing what your strategy should consist of can be tricky. You need an internet marketing roadmap!
At Results Driven Marketing, our legal internet marketing consultants will act as your firm’s guide to get you there. As a Managing Partner or Solo Practitioner, you have a number of tasks that need your attention. While coming up with a comprehensive digital marketing strategy should be one of them, you need an internet marketing agency’s experience to help guide you through the process.
RDM begins your roadmap by conducting extensive research to identify where you stand in regards to your online competition. We establish specific goals, so you know what to expect both short-term and long-term. We provide easy to read reports and continuous support that measure your online success. We benchmark your firm’s progress from start to finish. We also provide additional digital marketing consulting services that will have you “Turning Clicks into Clients®” and your bottom line increasing.
We Will Help Make You Legal Leaders
When developing a comprehensive marketing strategy, we strive to get our legal clients the best return on investment and we haven’t failed yet! No matter how much your budget allows, we will get you more clients by devising the right plan for your law firm. If you would like to generate immediate phone calls, have your firm’s name known better with sophisticated branding techniques, or a combination of both, we have the right solution for you!
Throughout this process, you might have questions as to what combination of internet marketing activities would work best or when each activity should be executed. From initial strategy to the suitable combination of legal marketing techniques, our Legal clients benefit from our extensive legal marketing experience!
Get to Know You
The first step we have in any of our strategic planning is to get to know our clients personally. This way, we are able to discuss business practices, goals, current market strategies, and the history of the company.
Being able to meet with our clients 1 on 1 gives us a major advantage when it comes to figuring out the tactics we can use to successfully market your legal services. It will help us give your attorney profiles the most accurate amount of personality they need in order to get someone who is visiting your site to trust that you are qualified, caring attorneys.
We also believe that by being able to get to know each other, we will be able to market your business in not just a successful way, but also a humanized way.
We also may conduct a client persona exercise to determine exactly who we are helping you target, why you are targeting them, and how we can target them more effectively.
Make a Plan
After meeting with you and your legal team (Step 1), our team is able to drive insights from what we have just learned and we are able to start coming up with a marketing plan. This plan will be based off any of the services you have chosen to invest in from us. The plans we provide to our clients in the legal industry are all personally catered to your law firm.
Our social media team, web design team, content team, search engine optimization team, and brand reputation design teams all have a lot of experience in the field of marketing for legal services. These separate teams will work on their own and then come together to collaborate so that their strategies can have the full effect that search engines and your potential clients are looking for.
With this approach, our teams are able to get the most out of their creativity and effectively cater a marketing plan toward you.
Implement the Plan
After making a plan catered to your law firm’s practice areas and the business practices you pride yourselves on (Step 2), we can finally get that plan moving! This is the last thing you need to do in the process before sitting back, relaxing, and watching the search engines do their work.
Our team spends countless hours going over each part of every personal legal plan we create to make sure that it will all result in traffic, conversions, clicks, engagement, and potential leads. This is probably the most exciting part of the process because ultimately, you will be able to see the finished product of what we came up with for your law firm, and start to see the benefits rolling in!
We also want to note that before we post anything on any platform, we, of course, are going to make sure that everything is approved on your end. We also believe that the more you are engaged, the better results we will be able to drive to your business!
Obtain New Leads
Last but not least, the digital marketing services that we use with you and the marketing strategy that we implement for your company are going to be getting your law firm new leads. These new leads are going to be people that we have obtained for your company through our services, but have not committed to being a client of yours just yet. That is where you come in!
Every single digital marketing service we provide has potential to gain new leads through their individual channels. Social media, PPC, content, inbound, and online PR are the different channels that we can use to help you get more leads. Our team knows how to implement the proper techniques for each of these so your law firm will stand out from the rest.
Once Step 4 is complete, you are finally able to see just how Our Googlers help our clients by “Turning Clicks Into Clients®.”
How Does RDM Provide Legal Services?
RDM provides legal services through the strategic planning of the goals you wish to obtain from your services and the way you do your business. We have managed social media accounts, written blogs, and many more types of digital marketing services for some of our legal clients in the past. Our services resulted in Turning Clicks Into Clients® for them, and we co do it just for you, too!
We Are Your Google Girls and Guys
Results Driven Marketing embraces the Google culture as well as its methodology. That shows up in the way we do things around the office, but also in how we approach SEO. We treat Google as the benchmark in online searches and tailor our activities to maximize results from Google’s search engine. The Google Algorithm and the Google bots that crawl and index sites are the signals we are investigating and tracking. Our “Best Practices” for SEO are designed to get the attention of Google first, and the rest of the search engines second.