Home Care Services Digital Marketing Strategy and Planning
When it comes to finding in-home care for a loved one, people want nothing but the best. Results Driven Marketing specializes in home health agency marketing as this industry has been on the rise. Assisted home health care is a service that requires intensive advertising as many substitute services are established. When someone reaches out to find a trusted brand, the first thing they are going to do is look online. The top services to use are PPC, Content Management, and Search Engine Optimization. This way, you can get your site to be seen, provide useful, relevant content, and outdo the competition!
Offering Our Clients the Most Effective Marketing Services
Are you still attempting to grow your senior care business from traditional forms of marketing and are not receiving similar results anymore? It’s time to get up to speed and get a digital marketing agency’s help to create an effective internet marketing strategy! We will talk to you one-on-one and devise a successful marketing strategy that fits your practice’s needs and will get you “Turning Clicks into Clients®” in no time. Once discussed, RDM will customize a senior care services marketing strategy plan that will gain you exposure on all search engines, improve your online reputation, engage with your audience on social media, and more!
We can provide you with:
- Cost-efficient Conversions through local Search Engine Marketing and Search Engine Optimization
- Engage with your existing and prospective audience through social media channels such as Facebook and Twitter
- Website & blog content development
- Online Reputation Management
- Call tracking and reporting to determine your ROI and results
- An account executive dedicated to understanding your industry and business’s goals!
Contact us today to learn more about your future with online home care marketing!
Get to Know You
The first step we have in any of our strategic planning is to get to know our clients personally. This way, we are able to discuss business practices, goals, current market strategies, and the history of the company.
Being able to meet with our clients 1 on 1 gives us a major advantage when it comes to figuring out the tactics we can use to successfully market your home care services. This will also give your caregiver profiles the most accurate amount of personality they need in order to get someone who is visiting your site to trust that you are qualified, professional caregiving personnel.
We also believe that by being able to get to know each other, we will be able to market your business in not just a successful way, but also a humanized way.
We also may conduct a client persona exercise to determine exactly who we are helping you target, why you are targeting them, and how we can target them more effectively.
Make a Plan
After meeting with you and your home care team (Step 1), our team is able to drive insights from what we have just learned and we are able to start coming up with a marketing plan. This plan will be based off any of the services you have chosen to invest in from us. The plans we provide to our clients in the home care industry are all personally catered to your home care business.
Our social media team, web design team, content team, search engine optimization team, and brand reputation design team all have a lot of experience in the field of marketing for home care services. These separate teams will work on their own and then come together to collaborate so that their strategies can have the full effect that search engines and your potential clients are looking for.
With this approach, our teams are able to get the most out of their creativity and effectively cater a marketing plan to you.
Implement the Plan
After making a plan catered to your home care services and the business practices you pride yourselves on (Step 2), we can finally get that plan moving! This is the last thing you need to do in the process before sitting back, relaxing, and watching the search engines do their work.
Our team spends countless hours going over each part of every personal home care we create to make sure that it will all result in traffic, conversions, clicks, engagement, and potential leads. This is probably the most exciting part of the process because ultimately you will be able to see the finished product of what we came up with for your business, and start to see the benefits rolling in!
We also want to note that before we post anything on any platform, we, of course, are going to make sure that everything is approved on your end. We also believe that the more you are engaged, the better results we will be able to drive to your business!
Obtain New Leads
Last but not least, the digital marketing services that we use with you and the marketing strategy that we implement for your company are going to be getting your home care business new leads. These new leads are going to be people that we have obtained for your company through our services, but have not committed to being a client of yours just yet. That is where you come in!
Every single digital marketing service we provide has potential to gain new leads through their individual channels. Social media, PPC, content, inbound, and online PR are the different channels that we can use to help you get more leads. Our team knows how to implement the proper techniques for each of these so that your home care business will stand out from the rest.
Once Step 4 is complete, you are finally able to see just how Our Googlers help our clients by “Turning Clicks Into Clients®.”
How Does RDM Provide Home Services?
RDM provides home services through the strategic planning of the goals you wish to obtain from our services and the way you do your business. We have managed social media accounts, written blogs, and many more types of digital marketing services for some of our medical clients in the past. Our services resulted in Turning Clicks Into Clients® for them, and we can do it for you too!
We Are Your Google Girls and Guys
Results Driven Marketing embraces the Google culture as well as its methodology. That shows up in the way we do things around the office, but also in how we approach SEO. We treat Google as the benchmark in online searches and tailor our activities to maximize results from Google’s search engine. The Google Algorithm and the Google bots that crawl and index sites are the signals we are investigating and tracking. Our “Best Practices” for SEO are designed to get the attention of Google first, and the rest of the search engines second.