Internet marketing can be intimidating. There are so many rules that seem to change constantly, and good marketing plans need to be researched and tested well in advance of full implementation. Additionally, content marketing is a long-term project with a wide choice of platforms and sites to advertise on. One of the most effective lead generating channels is Pay Per Click (PPC) marketing.
How to Create Effective PPC Marketing
If you are not an expert on PPC marketing, it is not something that can be learned overnight. You can come up with a general marketing plan, but need the expertise to test, tweak and study the ROI to make your ads more effective.
Ultimately, the true test is the ROI you receive from your PPC ads. How many leads, conversions, and sales are you making from the placement of each ad? How does the ad wording affect the ROI? And how do you improve your keywords to get better results?
Measuring the Number of Paying Customers Gained
Measuring ROI by paying customers gained and how much they purchase is the best way of determining the effectiveness of PPC ads. While more traffic and leads are great, but unfortunately they don’t pay the bills until they convert into paying customers. Our expertise can help you learn where to find your ideal customers and how to turn your PPC marketing plan into new clients and sales.
Focusing on Results
We help you hone your PPC marketing through Google as well as other channels to provide you with the income that you need to grow your business. One of our finest services, RDM Chat, can net you leads 24 hours a day, whether you are busy serving other customers or asleep in your bed. RDM Chat can immediately improve your lead response time which is critical with online leads.
Studies have shown repeatedly that companies waste 71% of leads that they gather online. Most leads are lost because companies do not respond fast enough. With RDM Chat, you can have up to a 30% gain in leads because prospects have the ability to chat live with an agent immediately.
Providing More Options to Improve PPC ROI
Our goal is to provide your prospects more options for connecting with you in order to create more conversions. Making it easier to contact you offers a positive and comfortable experience that prospects appreciate. You get the opportunity to answer their questions immediately, retaining their interest. After all, you don’t want to lose out to your competitor.
For more information on PPC marketing, SEO or RDM Chat, contact us at Results Driven Marketing, LLC. You can call us at 215-393-8700. Our Live Agent is available on our website 24 hours a day. We are looking forward to answering your questions.