Google is at it again! Considerable changes being tested
Google is experimenting with a new “local business card.” Google is considering using custom content that is outside the normal channels. The content from local business will be placed at the top of search results, and it will include graphics, animations and images provided by the business.
Google has never before allowed images to be displayed on the search results page. Only a few dozen businesses have been asked by Google to take part in this pilot, but if successful, will expand to thousands of local business.
The changes were created primarily with the mobile user in mind, but a desktop user will benefit as well. The “business cards” will be located and positioned differently when displayed. However, these changes and additions will not dramatically change functionality. Google built the changes to use the existing display functions.
They made this change after implementing “Candidate Cards” recently. Overall, the new “business card” feature could prove quite significant for local SEO and depending how it shakes out, may alter PPC (Pay-per-click) advertising.
The idea behind the change is to allow the business owner to communicate directly with users through the search results. Local businesses are able to choose what content and services get promoted, as well as visual previews and promotional information. Users are able to scroll through the list of business cards which are also centered around the key word or phrase that was searched. Google’s “business cards” are displayed solely based on the popularity of the business and the reviews.
While Google is still experimenting, only local businesses will be affected by this change. We will be watching and responding immediately to any future changes. At this juncture, we don’t know what changes are in the pipeline, but should this change become fixed; we are already anticipating the cost ramifications to the business owner.
At Results Driven Marketing, LLC, we are watching every move made by Google, Bing and the other major advertising platforms. We stay ahead and anticipate how changes impact your buying/advertising strategy. It is not yet clear whether Google will move forward as these tests are being conducted, but we assure you that more changes are in store.
Why Results Driven Marketing?
We are dedicated to the clients that we serve and to helping our clients achieve their business goals. To find out more about how we can help you implement a winning digital strategy or to learn about the recent changes by giants like Google or Bing, contact Results Driven Marketing today. Our founder and management team has years of experience not just implementing digital advertising strategies, but purchasing them. We were B2B advertisers long before venturing out on our own. Many of our plans were implemented and based on our business needs. Stay tuned for further information as we will continue to update you on what Google is doing, and more importantly, how you can take advantage of “change”. Contact us now either online or at (215) 393-8700.