Social Media Marketing is one of the top emerging marketing strategies in today’s world. Nearly every person, with or without a personal internet connection monitors a social media platform at least once a day. Whether it is Facebook, Twitter or any of the other major accounts, individuals old and young are becoming social media addicts.
There is no better way to advertise and enhance your business than to use the platform the most people are, right? Businesses that use social media are more likely to be successful than those that don’t use it, as social media practically controls the internet. Here are five simple ways that Social Media Marketing can be used in your business:
Connecting With Customers
Creating a social media page for your company, such as with Facebook or Twitter is a great way to network. You’ll expand your advertising, as well as allow customers to send feedback and help advertise for you. Utilizing social media marketing is a wonderful way to keep in touch with those that will be doing business with you in the future and make your business persona seem much more personable.
Keeping An Eye On Competitors
It is important to keep your distance, but you can easily keep an eye on your close competitors as they will likely have social media pages as well. Scanning through consumer review sites, checking out their pages and blogs, and monitoring their social sites can be very beneficial way to utilize social media marketing. This will allow you to keep up with their sales, special offers and general a feel for their customer satisfaction. This can help you easily use this information to benefit your own promotions and sales.
Deal With Feedback
It is always good to be on top of positive feedback, but it is even more important to do so with negative. It is a lot easier to take care of negative reviews quickly and effectively through social media marketing than it is to let them go and experience public relation issues. This will also show your customers that you do not avoid problems and are proactive and willing to solve any issue they may have.
Showcase The Company
The best way to keep your business in a good light is to use social media to the best of your ability. Keep everyone up to date with your happenings and advertise new merchandise or sales. Use bright colors and clean fonts as it is proven to be more appealing to your customers. The better your company looks on its social media pages, the more likely customers will want to do business with you and your partners.
Create a Fan-Base
Although it may seem a little odd, you can actually create a base of fans through social media marketing. Having a quirky, business based Twitter account can lead to more followers, and thus more business. Keep it upbeat, funny and with the times and more people will be wanting to follow the account. Put good writers who connect well with people in charge of the page and you’ll start pulling in more and more followers who will in turn want to do business with you and want to share their experiences. It tends to build on itself and more or less, the advertising is done for you.
There are, of course, many other valuable reasons to leverage social media for your business, but these are our top five. Social media is a wonderful tool that is incredibly useful for any business type. If you’re looking for more information on social media marketing or how you can use social media to enhance your business, feel free to contact us at (215) 393-8700 with any questions or desired advice!