Five Beginner SEO Marketing Tips For Small Business Owners
According to a recent study, over $135 billion was spent last year creating digital marketing content and SEO marketing. Digital marketing refers to the marketing of products or services online through various paid channels like banner ads or unpaid channels like Facebook, Twitter, and Instagram. While a big firm can afford paid mediums, a small business with limited funds can benefit greatly from the optimization of unpaid search.
In 2017, BrightEdge, a leading company in organic search, conducted a study that showed that organic search (unpaid search) drove 51% of all visitors to B2B and B2C websites, whereas, paid search and social media accounted for 10% and 5% respectively. The result of the study reiterates the fact that the effective use of unpaid search can help small businesses and marketers in targeting the potential customers and generating revenue.
In order to make effective use of unpaid search, we first need to understand the concept of SEO, or search engine optimization.
If you are in the mood for pancakes and you search for a suitable recipe on a web search engine like Google, Bing, Baidu, and Yahoo, you will get a list of results – links to various websites or blogs. SEO, search engine optimization, is a process that affects how many times a webpage or a website appears organically in the result list. The higher the SEO ranking, the more will be the visibility of the site in the search result list.
Now let’s look at the top 5 tips for a small business to improve its SEO ranking without shelling out a penny.
1. Creativity and consistency
Your website must be one with your business. The word that goes out from your website must be consistent with your business image that reflects in your website name, title, the description, blog keywords, and content.
Avoid using generic titles for your content, for example, Delicious pancakes. Instead, choose something specific that you can identify with like 5 ways to make healthy and fluffy pancakes. Doing so will increase your chances of being found.
2. Site Analysis
Before you start working on SEO optimization for your site, you need to know your level zero – the starting point. Doing so gives you the answers to the following questions:
- whether your site appears on the web result list when searched with your business related keywords
- how difficult it is to find your website with words associated with your company
- which page does it appear on
Once you know the gaps, you can take help of various online tools like The Results Driven Metric to improve the SEO ranking of your business.
3. SEO optimization for mobile
According to Statista, a statistical portal, in 2017 approximately 2.32 billion people are using smartphones worldwide. The number is expected to reach 2.87 in 2020. This trend suggests that more and more people are going to use internet for various reasons like searching a good restaurant or shopping online. Thus, small business owners must make sure that their website is mobile friendly, that is
- The text doesn’t require to be manually adjusted (pinched/ zoomed) to fit the screen size
- The components such as tab buttons, items, or headers stay well positioned without any distortion
- The interface is easy to use.
You can use Google’s Mobile-Friendly Test to check the optimization of your site for mobile.
4. Social Media presence
Social media presence is part of a business’s brand strategy. To make sure that your name pops up in the result lists, small business owners need to maintain a strong and active presence on all social media platforms. An active presence may include:
Interaction with target group – maintaining a responsive page on Facebook may expose you to your potential customers.
Quality content – writing informative articles or blogs for your target audience may fetch you, regular visitors and future customers.
Trend tracking – Keeping a check on what’s trending and driving content accordingly gives you the opportunity to get your content viral.
Small business owners can also generate traffic from other websites. You can use link monitoring tools like BuzzStream or Ahrefs. You also need to create quality relationships with bloggers and industry experts to earn quality links, creating a network of backlinks from other websites.
If you want to jump-start your small business with Search Engine Optimization contact our team of professionals or call us at 215.393.8700 and let’s get started!