Have you ever browsed through your news feed to come across a post that you didn’t like? Sure, we have all been there! We wish we could “dislike” the post but instead we think about it for a few seconds and then decide to keep scrolling. Now Facebook is giving you the opportunity to express yourself through “Reactions”, an extension of the “like button”. Instead of ignoring a post we can choose to mouse over the like button or long press and choose from one of six emotions. We can “like” as you know, say hello to “love,” “haha,” “wow,” “sad,” and “angry”.
Mark Zuckerberg has finally realized that not every post is likable! Also, Facebook use via mobile has been rapidly increasing since 2015, and they wanted to make sure people could leave feedback that was quick and easy. The challenge for Facebook was to figure out which emoji to use, and make sure there weren’t too many options that could result in a heavy user experience. Although many of us log into our news feed several times a day to share pictures, see the latest trends or share life events, we do have lives outside of our social networking bubble. In our ordinary lives where we grab a bite to eat to share our exciting news, our friends can see how we feel through our facial expressions or body language. Let’s face it, many of us like to share that little Johnny took his first steps with the world! Now we can choose to “love” that post instead of just liking it. Our use of emoji’s through Facebook will allow us to express our nonverbal cues in spoken communication.
I don’t know how you guys feel, but it’s about time Facebook implemented “Reactions”. Please share your feedback, we would love to hear your thoughts! For the latest digital industry news subscribe to our newsletter or connect with us on Facebook, Twitter, Google Plus or LinkedIn.