Explaining SEO to Non-SEO Folks
Do people give you a blank stare when you talk about SEO, or have you found it difficult to explain what SEO is all about to your colleagues? If you’ve found yourself in such a situation, there could be more than one reason behind it.
For some people, SEO can sound just like Greek and Latin and for others who are somewhat aware of the subject, it might sound very complicated or some people might have no interest in the subject at all.
Why Does SEO Seem Difficult?
People who work in the field of Search Engine Optimization often tend to talk in a language that contains a lot of technical jargon, which might make it even more difficult for the listener to grasp. Demystifying SEO to a non-SEO person can be challenging for someone who deals with it every day.
To make matters more complicated, SEO is part of a Digital Marketing strategy that covers a multitude of services. The most common parts of Search Engine Optimization starts with competitor analysis, to content creation and marketing, to on-page SEO, building a backlink profile, and more. And each of these tie in together to create a cohesive strategy that could get help your website get more traction from the Search Engines. Explaining all of this to the uninitiated can be quite a task.
Is There a Way You Can Explain it Better?
Your best starting point is to place yourself in the “shoes” of the person you are trying to get your point across. Comparing topics in SEO to a common theme or easily relatable idea makes it easier for people from other specializations to understand.
For example, an SEO audit will make sense to a non-SEO person if you compare it with scheduled car maintenance which involves checking the critical components of the car and making sure it’s in good condition. This helps identify any areas that might need repair or replacement, and a similar audit is required to make sure that an online business or website is functioning at its full potential.
Building a backlink profile can be equated to making good relationships with people you interact with to gain popularity through word of mouth.
What Does SEO Do For Them?
If it’s a client that you are talking to, they are likely to be more interested in knowing what they would get out of investing in SEO. ROI is what matters to them. Educating them on the avenues that will help them land their web site on the first page of search engines should be your first step.
Doesn’t matter what kind of business someone is in, the ultimate aim of any business is to increase conversions. The more people land on your website the higher the chance of the business to increase conversion. And one of the biggest sources of traffic is landing on the search engine’s first page. That’s exactly why SEO is important.
Showing Rather Than Telling:
If your client has an analytics account, it’s easier to give them a visual representation (with the help of the data) of the sources of traffic and the avenues where investing would bring in more traffic. Like the saying “a picture is worth a thousand words”, detailed digital marketing reports can make matters much easier for your clients to understand.
Showing them what their competition “has” that they “don’t have” can make your conversation even more impactful.
The Bottom Line:
Depending on who you are explaining SEO to, you’ll need to change your approach. There’s a lot of information that is confusing like theories about SEO being dead or just another internet fad.
The fact remains that SEO has evolved significantly over the years, and the changes in this domain are only happening more rapidly. And as more people look for products and services online, using SEO to rank your business will only gain importance.
If you’re looking to establish your presence online, you should talk to a local digital marketing agency that has expertise in SEO in Philadelphia area.
The experts at Results Driven Marketing are dedicated to ensuring success for each of our clients. It’s our mission to bring YOU more business. Contact us today at (215)-393-8700 for a free marketing assessment, or with any questions you have about Search Engine Optimization.