It’s not only online businesses that need digital marketing today, in fact, brick and mortar businesses need it even more. The term digital marketing is often very misunderstood. Some people seem to think, just setting up a website will guarantee an increase in revenue. Which is very far from the truth.
According to Forrester Research, 190 million American’s have shopped online this year and the trend is only going to grow. The effects are visible in the shake-up of traditional retail giants like Macy’s and JCPenney.
“It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change” — Charles Darwin
The consumer behavior has been rapidly changing over the last few decades. We spend a lot of our time researching about a product online and make decisions even before we enter a store. Businesses could fare way better if they reach out to their customers where they spend most of their time.
Digital marketing is a broad term that has many components. It starts from your website, creating a content strategy, social media marketing, SEO, paid marketing, email marketing and a whole variety of tools and practices.
It’s difficult to predict how things are going to turn out in a decade from now. Imagine if you told someone 20 years ago that most people wouldn’t be able to live without their phones… or that video chat would be the new norm you would probably be laughed at.
But today social media has changed how we interact, not only with friends but also the way we shop.
Social media is very addictive. No wonder teens almost spend 9 hours in a day on social media channels. And as a population, 30% of our time online is consumed by social media according to Global Web Index.
Businesses are increasingly investing their efforts into social media marketing to attract and engage consumers. It is an excellent resource to create recall value for your brand, start conversations around your products or services, increase traffic to your website and measure the pulse of your current and prospective customers.You can read about our five tips for utilizing social media here.
If used correctly it has the potential to deliver a great online experience to your customers, one they would remember and always want to return to.
Depending on the kind of business or product you offer, it’s a good idea to outline your goals before you jump into social media marketing. There are several channels like Pinterest, Youtube, Reddit that can be harnessed apart from the popular ones like Facebook and Twitter.
You can give your social media marketing a boost with display advertising. Most social media channels and search engines now let you put advertisements of your businesses right in front of people.
And you have the option to choose the people to target by age, interest and what they have been looking for online. This is a great investment if you’re looking to get qualified leads quickly.
Putting your business in front of people has its own drawbacks. It’s much easier for people to vent out their frustration when a product doesn’t meet their expectations.
Although it’s a great opportunity to win back disgruntled customers and gaining following by resolving issues on a publicly visible forum… there’s a possibility where a curt reply or ignoring what people are talking about you could harm your online reputation.
If your online reputation has taken a beating… some methods that can restore your brand’s image are aggressive SEO strategies and removal of false reviews. Online Reputation management is crucial and you must be vigilant.
Digital marketing is time-consuming and will keep you away from efficiently running your business if you decide to do it yourself. And it’s a constantly changing field that you’ll have to keep up with.
Why not let us help you set it up right for you? Our competent digital marketing team has been helping businesses out for over a decade with amazing results. Give us a call at 215.393.8700 to find out how we can help you scale your business.