Competitors usually illicit thoughts of competition. This makes many companies grow overly protective of their marketing campaigns. However, you should start thinking differently. Instead of worrying about protecting yourself or brand, keep an eye out for what your competitors can teach you about internet marketing.
When you’re ready to design a website, take a look at a successful competitors website. Is it eye-popping, yet, professional? They’ve probably been around long enough to know what works and what doesn’t. Choosing a few of their design elements that you like and want to use on your website isn’t cheating, as long as you only use it as a foundation.
It takes time to understand what your target demographic wants to read about. However, this is something your competitors already know. By looking at what they’re writing, you can save yourself lots of time.
Creating a Mobile App
While mobile apps are great and lots of people use them today, you don’t want to rush into creating one. Look around you at your competition and you’ll see that they didn’t rush head first into this either. Determine how long it took them to create an app, then establish that type of timeline for your business too. Is it even returning them with a profit? How many downloads of the app have occurred?
Interacting With Customers
Look at how your competition interacts with their clients and how they don’t interact with their clients. Pay special attention to what they aren’t doing, then do these things.
While some businesses are convinced that email marketing is not a must, nothing can be further from the truth. Not only does email marketing have a great lead generation potential, it also generates a lot of traffic for your company’s social media accounts. Of course, the opposite is also true: Posting on social media is a great way of drawing attention to your email newsletter.
Look at which of your competitors’ Tweets are popular. This will help you determine what type of Tweets you should make. It also helps you determine whether your followers want news or opinion so you can make the most of them.
Draw Attention to Yourself
If you are an unknown authority, but your competitors are well-known authorities, then the difference between you and them is who your companies know or who follows them. Use this to your advantage by interacting with their followers on social media where you’ll find debates, comments, and other ways of sharing your ideas. When you do this for long enough, people will eventually start paying you more attention too.
Create Buyer Profiles
Your competition has buyer personas so you also need them. If you don’t know your personas, then contact us and at no charge we will help you create them. Take time to get to know their personas and you’ll get to know everything about their clients, who are the same people you’re trying to reach. You’ll also want to pay attention to your competitors’ cues here. Look at what they’re writing about, who they’re writing to, and what they’re attempting to accomplish. Include these things in your own buyer profiles.
Penetrate New Resources
We’re all surrounded by social media today, which means there are millions of ways to interact with users all over the world. Explore these various venues and find ones your competition hasn’t penetrated yet. Interact, communicate and pay attention to the people on them. It will pay off in the end.
You’re never alone! It’s time to create partnerships, even if you need to pay for them in the beginning. This will give you time to learn from them and receive the training you need to get ahead in the online business world.
Now you know the truth behind the old saying, “Keep your friends close and your enemies closer.” Allow your competitors (a.k.a. “enemies”) to push you so you’re forced to grow and adapt. Take the time to learn from them and if you ever need some help doing this, contact us. You’ll be glad you did.