In years past, a business owner was often contemplative when it came to defining and executing a social media strategy on the web and beyond. They would take their time, weight their options, and be deliberate in both testing and execution. Now, the environment has changed. Consumers demand access and privilege with their favorite…
At a glance, social media marketing seems like the perfect way to advertise. It’s free to create a profile, you can post as often as you want to, and your followers will act as unpaid promoters, sharing your posts with their friends and family. All you have to do is log in, post, then lean…
5 Steps to Crafting a Winning Pinterest Digital Marketing Strategy Being successful on Pinterest can have a significant impact on your brand and your bottom line. There are 175 million active Pinterest users, and of those, 40% make $100k+ per year. Reaching the higher earners that make up a significant part of the Pinterest…
Why Social Media Marketing is Key for Search Engine Optimization “The best place to hide a dead body is page 2 of Google search results.” The quote was published on inbound.org and since then it has been floating around the internet. Nothing emphasizes the importance of Search Engine Optimization (SEO ) ranking on Google…
Why Visual Content is Key to Being Successful With Social Media Marketing If you haven’t noticed already, we are spending more and more time on our smartphones these days. When we are not browsing through photos on Instagram, we are watching videos on Facebook, or liking and sharing images and memes. It is safe to…
The Do’s and Don’ts of Using Memes in Your Social Media Marketing Memes have become an integral part of our digital lives. We log into our social media accounts and there they are! Memes keep us entertained and many of us can admit to having laughed at or shared one on our timeline. …
A big part of getting your business off the ground is establishing your brand. Once people understand, recognize and value your brand, you will get more customers. But do you really know what your brand is? It is just a recognizable logo, like the Target bullseye or the swoosh on a Nike shoe? No, it’s…
Get More out of Your Social Media Marketing We all know that social media is part of our lives like iPhones, TVs and cars. It helps us to make an opinion, share an opinion and negate an opinion. It’s another marketing avenue that is more powerful than traditional advertising because it hits all demographics 24/7….
Google Plans to Index Tweets in Real Time, Impact on SEO Marketing The two social media giants Google and Twitter have joined hands to change the virtual world yet again. In this new deal, Twitter has given Google access to its ‘Firehose’ that is, to its real-time tweets. What does it mean for…
Using SEO and Social Media in Your Digital Marketing Strategy When it comes to building a digital marketing strategy for a brand, the relationship between SEO marketing and social media marketing seems perplexing. Today’s marketers face numerous questions— Do social media marketing activities help in improving SEO ratings? How can SEO and Social media…