A big part of getting your business off the ground is establishing your brand. Once people understand, recognize and value your brand, you will get more customers. But do you really know what your brand is? It is just a recognizable logo, like the Target bullseye or the swoosh on a Nike shoe? No, it’s…
Get More out of Your Social Media Marketing We all know that social media is part of our lives like iPhones, TVs and cars. It helps us to make an opinion, share an opinion and negate an opinion. It’s another marketing avenue that is more powerful than traditional advertising because it hits all demographics 24/7….
Google Plans to Index Tweets in Real Time, Impact on SEO Marketing The two social media giants Google and Twitter have joined hands to change the virtual world yet again. In this new deal, Twitter has given Google access to its ‘Firehose’ that is, to its real-time tweets. What does it mean for…
Using SEO and Social Media in Your Digital Marketing Strategy When it comes to building a digital marketing strategy for a brand, the relationship between SEO marketing and social media marketing seems perplexing. Today’s marketers face numerous questions— Do social media marketing activities help in improving SEO ratings? How can SEO and Social media…
The Do’s and Don’ts of Using Memes in Your Social Media Marketing Memes have become an integral part of our digital lives. We log into our social media accounts and there they are! Memes keep us entertained and many of us can admit to having laughed at or shared one on our timeline. …
Social Media Marketing: LinkedIn’s New Website Demographics Feature Love it or hate it, one of LinkedIn’s most distinctive features is the old “Who’s Viewed Your Profile” function. Any working professional knows this feeling well—a notification that alerts you if someone—old flames and old coworkers alike—has clicked on your profile. A relic of the…
5 Steps to Crafting a Winning Pinterest Digital Marketing Strategy Being successful on Pinterest can have a significant impact on your brand and your bottom line. There are 175 million active Pinterest users, and of those, 40% make $100k+ per year. Reaching the higher earners that make up a significant part of the Pinterest…
Why Social Media Marketing is Key for Search Engine Optimization “The best place to hide a dead body is page 2 of Google search results.” The quote was published on inbound.org and since then it has been floating around the internet. Nothing emphasizes the importance of Search Engine Optimization (SEO ) ranking on Google…
5 Social Media Marketing Trends You Should Watch Out For in 2018 Did you know that on an average, we scroll through at least 300 feet (90 meters) of content daily? Not every brand’s campaign grabs our attention. It is a difficult and competitive game, as brands are trying harder to grab our attention,…
6 Essential Parts of Making an Amazing Social Media Marketing Plan Want to try social media marketing for your business, but not sure how it works? It can be overwhelming to choose the right strategies that will work for your company, given the range of social media networks and digital marketing options available. …