Content marketing for Search Engine Optimization is the big online trend, and, the best part is, it works even better for local businesses than it does for national and multinational companies. Marcus Discovered SEO the Hard Way In 2007, his swimming pool company in Northern Virginia did very well. In 2008, after the financial crash…
Professional Reputation Repair Can Repair Damage from Negative Online Reviews In the world of owning a business, ensuring that your business has a good name is important. It always has been. Even business owners from many years ago knew how important word of mouth really was. Today, however, it’s easier than ever before for…
Digital Marketing Strategy Tip: How to Validate Your Business Idea Now Your business idea may sound like a sure success in your head, but it might not translate into reality. Maybe people won’t understand it, or maybe it’s not as sellable or viable as you thought. Regardless, wouldn’t it be great to know if…
The Top Reasons Why You Should Hire a Marketing Consultant Today When it comes to diversity in marketing, we’ve come a long way. Marketing has a unique role to play in rewriting the rules of diversity in business. The Internet is changing how we think when it comes to marketing. Nowadays it is…
While it wasn’t long ago that many businesses survived without an online presence, you would be hard pressed ever to find that today. Virtually every business of varying sizes (from mom and pop stores to huge corporations) has a website. A common problem, however, is that far too many businesses have poor web design, provide…
What is a brand? A brand is the image of everything your business is and works hard to accomplish on the back-end, behind closed doors. It is extremely important that you take it seriously, and apply the time and effort required to create a strong branding strategy. That is the difference between an unknown company and…
Your brand is the front-facing image of everything your business works hard to accomplish behind closed doors. It is important that you take the time and apply the effort required to create a robust branding strategy. Staying Consistent Consistency is key in allowing your brand to evolve and grow, so why do so many…
SEO Marketing and Domain Authority gains can be huge if Press Releases are structured correctly. There are many misconceptions regarding the value of digital press releases when it comes to SEO marketing. Many will tell you that they no longer hold the value they once had for marketing and PR purposes. Some folks will tell…
Social Media Marketing is one of the top emerging marketing strategies in today’s world. Nearly every person, with or without a personal internet connection monitors a social media platform at least once a day. Whether it is Facebook, Twitter or any of the other major accounts, individuals old and young are becoming social media addicts….
At first glance, video marketing can seem very easy and straightforward. You simply craft a message, put in some kittens, play a catchy tune, and bam, instant viral success! The truth is it can be a very difficult task to keep your audience engaged. If you’re venturing into the jungle that is video marketing in…