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Digital Marketing

5 Steps for “Turning Clicks Into Clients.”

Do you really care how many clicks your website gets?  Well, the short answer is yes, but the long answers are probably no, especially if you are providing services versus products.  What?  That’s ridiculous! How could a digital marketing company tell you that they don’t care about getting clicks to your website?  Easy. I am going to say that and more.  I might even go further by saying who cares about conversions?  What is a conversion?  Another...

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Clark Bongaardt Shares A Review

Read What Clark Bongaardt Has To Say About Results Driven Marketing!

Clark Bongaardt writes, “We have been working with Janeene off and on for the last 10 years with our internet marketing campaigns. She has been fabulous. The results speak for themselves. We are one of over 600 franchises and our office was getting more and better leads and results than all the other 600+ offices as well as the corporate franchiser. More client leads and caregiver contacts for employment than any other office!”

Rating: 5/5 Stars

Geoff Dlin’s Testimonial

Read This Testimonial From Geoff Dlin

Geoff Dlin writes  “RDM and Janeene have been beyond amazing. The entire team is capable, creative, innovative, tenacious, resourceful and…patient! They totally understand metrics, analysis, cost, and value. Their recommendations are highly insightful. That kind of insight requires a lot of due diligence on their part and they never fail to deliver. The hard work they put into every facet of their service is clear. They set goals and exceed them–regularly. Their level of professionalism spoils you for anybody else in SEO and strategy.”

Rating: 5/5 Stars

A Testimonial From Bonnie McGrory

Read This Testimonial From Bonnie McGrory!

“I can not speak highly enough about Janeene High and Results Driven Marketing. The truth is that we knew we needed an online presence for our family owned business but had NO idea how to accomplish this. When we met Janeene we had a pathetic web site and little other presence on the web. Janeene worked with us to determine the type of client/customer we wanted to target. She learned about our business and knows what we do and how we do it. Results Driven Marketing developed a plan that consistently increases the number of requests we receive for quotes. Janeene keeps us informed as to how we are doing without pestering us. The entire plan is effortless for us. Besides all of that the fees are reasonable. To sum up I will say that Janeene High and Results Driven Marketing offer a quality product, at a reasonable price with little effort required by a business owner/manager.”

Rating: 5/5 Stars

Jason Krasno Shares A Testimonial

Read What Jason Krasno Has To Say About Results Driven Marketing!

Jason Krasno writes, “Janeene and Results Driven Marketing LLC are hands down the best in the business. Over the past 10 years, I have been approached by every company out there who does internet and social media marketing and I would never consider changing. Janeene and her team are AWESOME!’

Rating: 5/5 Stars

A Testimonial From Melody McHugh

Read Our Testimonial From Melody McHugh!

Melody McHugh writes, “The staff at Results has helped our company gain more exposure and obtain higher ranking SEO consistently. The results of our campaign have been very successful and have been much better than the prior company we used. We can review each and every call for quality assurance as well as track the success of the campaigns. Comfort Keepers King of Prussia and Springfield PA office would definitely recommend Results Driven Marketing to any company looking to increase their online presence and engage visitors to their site.”

Rating: 5/5 Stars

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Google Is Experimenting With A New Local “Business Card”

Google is at it again! Considerable changes being tested

Google is experimenting with a new “local business card.”  Google is considering using custom content that is outside the normal channels.  The content from local business will be placed at the top of search results, and it will include graphics, animations and images provided by the business.

Google has never before allowed images to be displayed on the search results page.  Only a few dozen businesses have been asked by Google to take part in this pilot, but if successful, will expand to thousands of local business.

The changes were created primarily with the mobile user in mind, but a desktop user will benefit as well.   The “business cards” will be located and positioned differently when displayed.  However, these changes and additions will not dramatically change functionality.  Google built the changes to use the existing display functions.

They made this change after implementing “Candidate Cards” recently.  Overall, the new “business card” feature could prove quite significant for local SEO and depending how it shakes out, may alter PPC (Pay-per-click) advertising.

The idea behind the change is to allow the business owner to communicate directly with users through the search results.  Local businesses are able to choose what content and services get promoted, as well as visual previews and promotional information. Users are able to scroll through the list of  business cards which are also centered around the key word or phrase that was searched. Google’s “business cards” are displayed solely based on the popularity of the business and the reviews.

While Google is still experimenting, only local businesses will be affected by this change. We will be watching and responding immediately to any future changes. At this juncture, we don’t know what changes are in the pipeline, but should this change become fixed; we are already anticipating the cost ramifications to the business owner.

At Results Driven Marketing, LLC, we are watching every move made by Google, Bing and the other major advertising platforms. We stay ahead and anticipate how changes impact your buying/advertising strategy.  It is not yet clear whether Google will move forward as these tests are being conducted, but we assure you that more changes are in store. 

Happy Spring!!

The Team At Results Driven Marketing Would Like to Wish You And Your Family A Very Happy Spring!  Winter is finally over and spring time is upon us. There is no better time of year to think about on line marketing for your business. When you are considering  maximizing  your business's on line presence there is no one better to help you accomplish this than Results Driven Marketing. We offer a full array of services from Web...

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A Generous Donation Made By Results Driven Marketing

We Have Made A Generous Donation To The National Kidney Foundation

 

The National Kidney Foundation is the leading organization in the U.S. dedicated to the awareness, prevention and treatment of kidney disease for hundreds of thousands of healthcare professionals, millions of patients and their families, and tens of millions of Americans at risk.

 

On March 10, our staff attended Kidney Honors(formally known at The Kidney Ball). NKH Honors, now in its 32nd year, is an awards reception and fundraiser benefiting The National Kidney Foundation.  This event is held on World Kidney Day and it honors members of the community that have made contributions to the fight against kidney disease.