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Why Search Engine Marketing is Important for New or Small Businesses

Do you know what a successful business does differently from its competitors? The Successful Business attracts loads of customer traffic.You may be wondering how or why? Both competitors offer the same services, yet one is at the very top of the food chain, while the other one is finding it really hard to survive in the highly competitive industry.The difference is not in the offering, but in how you present your offer and how you...

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Solidifying Your Brand With Social Media Marketing

In years past, a business owner was often contemplative when it came to defining and executing a social media strategy on the web and beyond. They would take their time, weight their options, and be deliberate in both testing and execution. Now, the environment has changed. Consumers demand access and privilege with their favorite brands and products. There is no time to contemplate. If you are a business looking to compete online, you need to have...

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8 Tips For Maximizing Your ROI With Display Advertising

Display advertising often gets the short end of the stick in the digital marketing world. Overlooked in favor of search advertising or accused of being invasive and futile, the display banner gets a bad rap. But with a good understanding and the correct attention to detail, the use of online banners can be a major asset in building brand awareness. All it takes is a little creativity and know-how to create meaningful customer interactions, optimize your marketing campaigns,...

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Internet Marketing News Letter

How to Keep People Reading Your Newsletter

You have probably heard all about the beauty of setting up an email newsletter list and promoting subscribers. It is a wonderful way to stay in touch with people who are interested in your business or services, and it provides you with infinite options for pitching sales and bringing in leads. This means that you might have put a lot of work into setting up an email subscription list, and you might have done what you can...

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3 Social Media Marketing Pitfalls (That Can Swallow Your Reputation)

At a glance, social media marketing seems like the perfect way to advertise. It's free to create a profile, you can post as often as you want to, and your followers will act as unpaid promoters, sharing your posts with their friends and family. All you have to do is log in, post, then lean back and wait for your audience to grow. If it were that easy, though, no one would ever need help marketing. The...

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SEO

5 Ways to Leverage SEO to Boost Your Internet Marketing Strategy

Internet marketing via Search Engine Optimization (SEO) has been one of the standard methods of promoting businesses and products since indexed web search became mainstream in the 1990’s. Since that time, search algorithms have massively evolved, but no change is quite as notable to SEO methods as the rise of smartphones. As of 2015, more users issue Google queries from mobile devices than traditional desktop PCs. This is an easy concept to envision. Just think for a moment about yourself and your circle...

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Social Media Marketing With LinkedIn Can Help You Close More Sales

As a professional, you probably have a LinkedIn account that you use every now and then to communicate with colleagues and other professionals that you know. However, what you might not realize about LinkedIn is that it goes much deeper than that. You can use this popular social media network as a way of closing more sales.Now you might generally think of other social media websites when you think about social media marketing for your business long...

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reputation-management

5 Big Reasons Why Online Reviews Are Assets to Your Brand

Online reputation management is a core foundation of digital marketing that is only growing stronger in 2017. Did you know that 90% of consumers read online reviews and a whopping 88% of them trust these reviews as much as personal recommendations? (Source: Business2Community) Online reviews play a critical role in your business’ reputation … so much that it impacts your lead conversions, sales, and most importantly customer loyalty. Taking the time to craft a digital marketing plan that not...

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8 Creative Ideas for Display Advertising

Many businesses report poor click-through and conversion rates when using display advertising. This happens when ads aren't “served” to people who are actively searching for something.  Instead, they're “tacked on to” social feeds and informational sites to distract users from what they're doing and entice them to visit a website instead. This is a challenge, but it's not the only one. Businesses who use display advertising must also compete with others for this ad space.Despite the...

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