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Display Advertising Tips

5 Easy Tips to Success at Display Advertising and Increased Clicks

Display advertising is a tricky code to crack. On the one hand, you can bring in a lot of traffic through display ads. On the other hand, you have to combat the growing phenomenon of “banner blindness” -- people are becoming “programmed” to ignore the banners they see on the web totally. Here are some tips to succeed at display advertising. Know Your Goal: Awareness or Clicks? One of the most important things is to know your...

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Content Marketing Trends 2017

8 Content Marketing Trends that Will Dominate the World in 2017

There’s a good reason 93% of B2B marketers rely on content marketing, it works. This is especially true when the content is strong and weaves naturally into a company’s brand. It is also valuable when it understands the competition and current trends.  For example, businesses that blog regularly generate 67% more leads than those that choose not to.So it’s not surprising that companies are committing more than ¼ of their total marketing budgets to content marketing. ...

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Playlist Friday: Girl Band Edition

Digital marketing is our passion over here at Results Driven Marketing.  We are a full-service agency that provides everything from web design to search engine optimization for our clients. Our Google girls and guys are an extremely driven, passionate, team that thrives off seeing results from our clients. This doesn't mean we don't have any fun though; every Friday we come together to make a themed playlist with all of our favorite feel-good songs. Nothing helps our team keep...

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content marketing tips

Internet Marketing War 101: 3 Content Marketing Tips you need to Know

When planning a content marketing campaign, there are a few things you must understand in order to be successful. In today's fast-paced world, traditional advertising is like fighting a war with single-shot muskets. If you fire enough times, sooner or later you're going to score a hit, but it's an outdated weapon being used against a much more target.Modern audiences are accustomed to old-fashioned ads, often ignoring them, or outright blocking them from their lives.They...

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Playlist Friday- Boy Band Edition

Nothing helps our team keep Turning Clicks into Clients more than jamming out to our weekly playlist. Listening to music while you work is proven to boost your mood and increase productivity. There are even reports that playing your favorite music while working can make you more creative and inspired. All of our Googlers have sent in a diverse list of song requests to form the ultimate boy band playlist. See what Results Driven Marketing is listening to...

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top inbound marketing strategies

Top Inbound Digital Marketing Strategies to Help Grow Your Business

Inbound digital marketing is often more effective and economical than traditional outbound marketing tactics. It aims to engage with a targeted audience of people who are genuinely interested in your business. There are many ways to connect with your audience via inbound marketing, and it's important to identify the ones that will work best for you. Let's look at some of the top inbound digital marketing strategies to help you get more leads and customers. The...

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Playlist Friday- Memorial Day Weekend Edition

We're taking a break from Turning Clicks into Clients this weekend to enjoy the holiday weekend with some of our favorite summery songs. Every few weeks our staff curates differently themed playlists to listen to while working. Check it out below:https://open.spotify.com/user/resultsdrivenmarketing/playlist/1FDbHrCL9kVFm5mQa1Xmdk...

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How to Create a Rock Solid Branding Strategy

Your brand is the front-facing image of everything your business works hard to accomplish behind closed doors. It is important that you take the time and apply the effort required to create a robust branding strategy.  Staying Consistent Consistency is key in allowing your brand to evolve and grow, so why do so many businesses have a tough time with it? The answer is simple. Often resources seem low, and managers think that they have no options...

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How SEO Marketing is Leveraged Through Press Releases

SEO Marketing and Domain Authority gains can be huge if Press Releases are structured correctly. There are many misconceptions regarding the value of digital press releases when it comes to SEO marketing.  Many will tell you that they no longer hold the value they once had for marketing and PR purposes. Some folks will tell you that Google doesn’t provide relevance or authority to press releases.   I can tell you they are wrong, but if we...

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Social Media Marketing

Five Ways To Use Social Media Marketing

Social Media Marketing is one of the top emerging marketing strategies in today’s world. Nearly every person, with or without a personal internet connection monitors a social media platform at least once a day. Whether it is Facebook, Twitter or any of the other major accounts, individuals old and young are becoming social media addicts.There is no better way to advertise and enhance your business than to use the platform the most people are, right?...

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