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Playlist Friday- Memorial Day Weekend Edition

We're taking a break from Turning Clicks into Clients this weekend to enjoy the holiday weekend with some of our favorite summery songs. Every few weeks our staff curates differently themed playlists to listen to while working. Check it out below:https://open.spotify.com/user/resultsdrivenmarketing/playlist/1FDbHrCL9kVFm5mQa1Xmdk...

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How to Create a Rock Solid Branding Strategy

Your brand is the front-facing image of everything your business works hard to accomplish behind closed doors. It is important that you take the time and apply the effort required to create a robust branding strategy.  Staying Consistent Consistency is key in allowing your brand to evolve and grow, so why do so many businesses have a tough time with it? The answer is simple. Often resources seem low, and managers think that they have no options...

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How SEO Marketing is Leveraged Through Press Releases

SEO Marketing and Domain Authority gains can be huge if Press Releases are structured correctly. There are many misconceptions regarding the value of digital press releases when it comes to SEO marketing.  Many will tell you that they no longer hold the value they once had for marketing and PR purposes. Some folks will tell you that Google doesn’t provide relevance or authority to press releases.   I can tell you they are wrong, but if we...

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Social Media Marketing

Five Ways To Use Social Media Marketing

Social Media Marketing is one of the top emerging marketing strategies in today’s world. Nearly every person, with or without a personal internet connection monitors a social media platform at least once a day. Whether it is Facebook, Twitter or any of the other major accounts, individuals old and young are becoming social media addicts.There is no better way to advertise and enhance your business than to use the platform the most people are, right?...

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The 5 Components of A Successful Branding Strategy

Branding is one of those concepts like “equality” or “justice” or “success.”  It’s hard to define.  If you asked 100 marketers what a successful branding strategy is, you’d probably get 100 different definitions.  In fact, when asked that very question, successful marketing strategists have provided widely varying answers. Some view it in terms of tangibles, like logo, website, packaging design and product.  Count among this group the American Marketing Association (AMA), which defines branding as “A...

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4 Video Marketing Mistakes That Can Make Your Audience Switch Off

At first glance, video marketing can seem very easy and straightforward. You simply craft a message, put in some kittens, play a catchy tune, and bam, instant viral success! The truth is it can be a very difficult task to keep your audience engaged. If you're venturing into the jungle that is video marketing in search of the treasure of the viral audience, be warned...

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Internet Marketing: Overseas Outsourcing Problems and Concerns

The use of AdWords teams, developers and writers from countries where English is a second language can be huge disservice to internet marketing agencies. I hope you gain perspective on why you or your vendors should not hire overseas for Digital marketing.  Local PPC and SEO? Local PPC and SEO written with US English is different from overseas written English.  Have you ever spoken with “Jim” when making a tech support call?  However, Jim sounds eerily foreign. ...

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Website and Logo Design—What You Need To Do For Your Business

Website and Logo Design—What You Need To Do For Your Business  How do you impress your potential customers? Encourage them to view your site and enjoy a good service experience? Have them wondering about the eye catching logo you have chosen to represent your company?Your company’s website and logo design are elements which will not only stick with your business, but also define it in that initial period, during which you want to attract as many...

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3 Tips for Creating High-Converting PPC Campaigns

3 Tips for Having High-Converting PPC Campaigns  If done right, Pay-Per-Click (PPC) can turn your company from a virtual ghost town to a thriving business where customers come and go, and profits keep growing. However, the secret to PPC success won’t be cracked by just choosing some keywords, throwing together an ad, setting up a budget, and sending visitors to your website. You need a strategy that will keep costs down and conversion rates high. The most...

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The Importance of Choosing the Right Brand Strategy for Your Business

Do you think that the importance of a branding strategy for a business is overrated? Have you ever wondered why gurus in the industry guarantee success with a well-planned and executed branding strategy and predict dire consequences and even failure for businesses with no planned route for its brand?The reason is that they know that a business is more than just selling products and services to customers. It’s about understanding your target market and making...

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