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Digital Marketing Strategy: Optimizing for Voice Search in SEO

Why You Need to Start Optimizing for Voice SearchGoogle releases updates to its search algorithm on a near constant basis, and digital marketers are constantly required to adapt if they plan to hold on to hard-won placement on the search engine results page (SERP). One of the newest shifts in focus for SEOs is voice search, a mechanism for finding information that has in many ways, fundamentally changed the discovery process for searchers. What is Voice...

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content-marketing

How to Bridge the Gap With Writing for Humans and Computers

Most people subscribe to the notion that in order to rank with SEO efforts, you need to suck up to the search engines and spam your desired keywords over every page element that you possibly can. While this might have been a winning tactic in the early days where search engine sophistication was limited, these tactics can now be labelled as “black hat." Black hat SEO tactics can cause penalties, or at worse, deindexation. Though...

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digital marketing reports

How ROI Should be Captured in Digital Marketing Reports

The amount of tools and data available for tracking rankings, traffic, and conversion among other factors for a digital business is mind boggling. Especially for people who are not familiar with digital marketing. In 2017, the complexity of data driven marketing can keep many businesses from properly harnessing the power of the digital realm to drive their profits. If you are running a business you may be looking for specific data to answer questions such as: ...

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The-Google-Girls

The Google Girls’ Guide to Fun in Philly This Labor Day Weekend

The Google Girls’ Guide to Labor Day Weekend in Philadelphia  It’s that time of year again. Backpacks are being purchased, alarms are being set and beach trips are coming to a tragic end. Whether you are in class all day, everyday, or “Turning Clicks into Clients” like the Google Girls at Results Driven Marketing, there is some light at the end of the first week of class tunnel… And, that is the fun of Labor Day...

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Digital Marketing

5 Steps for “Turning Clicks Into Clients.”

Do you really care how many clicks your website gets?  Well, the short answer is yes, but the long answers are probably no, especially if you are providing services versus products.  What?  That’s ridiculous! How could a digital marketing company tell you that they don’t care about getting clicks to your website?  Easy. I am going to say that and more.  I might even go further by saying who cares about conversions?  What is a conversion?  Another...

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Results Driven Marketing, The Google Girls

The Google Girl’s Playlist Friday- Favorite Albums of the Summer

Today we are combining our weekly playlist Friday and our Google Girl’s Blog! I interviewed everyone in the office to make this master list of their favorite songs from the hottest albums of the summer. This season was fantastic for so many reasons, the constant stream of music was an essential factor. P.S. We included some of our Google Guys, too!As we head into the start of the school year, we are going remember all...

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Why You Should Not Even Bother With a Half-Assed Blog Post

Why You Shouldn't Even Bother With a Half-Assed Blog Post Data from a Content Marketing Institute report found that 44% of businesses aren't clear on what a successful marketing program looks like. Vague understandings lead to ill-informed execution, and most businesses believe that more is better when it comes to creating content. This unfortunate assumption forms the basis for most content marketing strategies. It certainly does not help that many content marketers and their company blogs adopt...

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The Google Girls: SEO Tools in the Fashion Industry

Search Engine Optimization in the Fashion IndustryThe industry of fashion is ever-changing. Trends, as well as brand names, rotate through a constant cycle of going in and out of style while trying to remain dominant in the fashion industry. With fashion being one of the most cutthroat industries, all brands, whether smaller or larger companies, online only or in-store, regularly compete with one another for consumer business. The fashion industry is unlike any other. When it comes...

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digital marketing playlist friday rdm Philadelphia

Playlist Friday: Artists From Philadelphia

This week Results Driven Marketing is thinking about how awesome it is to work in Center City, Philadelphia! Philly has the best of everything, the best cheesesteaks, parks, restaurants, national monuments and much more. You may not know that we have a pretty great music scene, as well. So we decided to make one of our famous Playlist Friday's with only artists that are from the Philadelphia Area. This list includes Pink, Taylor Swift, Patti Labelle, PnB...

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internet-marketing-using-backlinks

Make Your Internet Marketing Better By Using Backlinks On Your Website

When you are writing a blog, the end goal is for it to reach as wide an audience as possible. You want more and more people to read it and share it with other people. You want to increase traffic to your website and boost your Google rankings as well. So when it comes to content marketing, consistently high number of views is what you should be aiming for. One of the most effective ways...

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