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Search Engine Optimization and Keyword Research in 2017

Have you ever wondered how Google just seems to find answers to your queries? This is because Search Engine Optimization was done right for the companies that show up in the results. What is Search Engine Optimization?A search engine is a web tool that presents an aggregation of data for the topic you are searching. The data could be a mix of images, videos, and text. The objective of a search engine is to display the...

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Google Girls’ Guide to Fall Activities in Philly Happening this October

The Google Girls’ Guide to Fall in Philadelphia It is that time of the year again, leaves are changing, the thermostat is dropping, and pumpkin spice is considered a food group. There are so many fun activities in Philadelphia that we like to participate in during the fall season (when we are not “Turning Clicks into Clients” of course). Grab your plaid scarf and riding boots and take some time to explore all of the...

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What Impact Will Over-the-Top Content Have On Digital Marketing?

 The Impact of Over-the-Top Content on Digital Marketing Today the word “patience” is facing a threat of being extinct. This generation is quickly running out of it. With internet taking a majority stake in most of our day to day life, everyone wants things quicker and faster than ever. Why should watching your favorite TV show be any different? Why would someone want to wait around for a week to get to watch the next episode...

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Why Interactive Content Will Shape the Future of Digital Marketing

 Interactive Content: The Future of Digital Marketing Content has long been the cornerstone of any digital marketing campaign. The kind of content that engages audiences today is more of a two-way communication rather than the content of yesteryears which were monologues. According to Inc magazine, interactive content engages user 23% more than static content. If you Google for “tips” or “best” of anything, you’ll find a sea of content. The majority of the pages that you would...

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top inbound marketing strategies

Top Inbound Digital Marketing Strategies to Help Grow Your Business

Inbound digital marketing is often more effective and economical than traditional outbound marketing tactics. It aims to engage with a targeted audience of people who are genuinely interested in your business. There are many ways to connect with your audience via inbound marketing, and it's important to identify the ones that will work best for you. Let's look at some of the top inbound digital marketing strategies to help you get more leads and customers. The...

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content marketing tips

Internet Marketing War 101: 3 Content Marketing Tips you need to Know

When planning a content marketing campaign, there are a few things you must understand in order to be successful. In today's fast-paced world, traditional advertising is like fighting a war with single-shot muskets. If you fire enough times, sooner or later you're going to score a hit, but it's an outdated weapon being used against a much more target.Modern audiences are accustomed to old-fashioned ads, often ignoring them, or outright blocking them from their lives.They...

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Internet Marketing

Internet Marketing: The Good, The Bad, and The Ugly of Advertising

There’s a new internet marketing strategy taking the web by storm. It’s called native advertising, and chances are you’ve already seen it without realizing it. If it was a particularly skillfully executed example of native advertising, it likely affected your decisions without you even thinking about it. That's the goal, and it's one reason why this unique form of internet marketing has become so popular. However, to understand the implications of native advertising, especially when it...

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How to Build a More Efficient Link-Building SEO Marketing Strategy

Building an Efficient Link-Building SEO Marketing Strategy Whenever there is a discussion surrounding SEO and ranking websites on Google, link-building is always a part of it. Backlinks are one of the top 3 factors that Google uses to weigh the importance of a website. There was a time when you could get scores of backlinks from sites that had no relation to your niche that you could pay for and rank.  Fortunately, those days are over,...

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How to Conduct a Content Marketing Audit and the SEO Benefits

How to Conduct an SEO Content Marketing AuditAn SEO content marketing audit is primarily done to review all the content on your website and gauge its relative strengths and weaknesses. This will help plan out and itemize future marketing activities for your site. It is qualitative judgment based on previously selected Key Performance Indicators (KPI). And it is quite different from content inventory, which is primarily a quantitative assessment. A content audit is conducted for two...

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The Key to Better Content Marketing: Stop Trying to Sound Smart

The Trick to Getting People to Read Content: Stop Trying to Sound Smart Content is considered the proverbial king of internet marketing; well-written content should not only engage but also persuade the reader to part with their money. You may wonder if blogging is so critical, then what exactly should a blogger do to make their content more likely to convert? The common mistake most writers make is that they often attempt to sound smarter, which doesn’t...

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