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6 Essential Parts of Making an Amazing Social Media Marketing Plan

6 Essential Parts of Making an Amazing Social Media Marketing Plan Want to try social media marketing for your business, but not sure how it works? It can be overwhelming to choose the right strategies that will work for your company, given the range of social media networks and digital marketing options available. Marketing your business on social media is becoming increasingly important for your brand strategy. In today’s times, engaging with your customers on social media...

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Five Beginner SEO Marketing Tips For Small Business Owners

Five Beginner SEO Marketing Tips For Small Business Owners According to a recent study, over $135 billion was spent last year creating digital marketing content and SEO marketing. Digital marketing refers to the marketing of products or services online through various paid channels like banner ads or unpaid channels like Facebook, Twitter, and Instagram. While a big firm can afford paid mediums, a small business with limited funds can benefit greatly from the optimization of unpaid...

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The History and Future of Women in Web Design and Technology

The History and Future of Women in Web Design and Technology We’ve come a long way from the days of Ada Lovelace, who is considered to be the first woman programme, to modern women like Marissa Mayer and Sheryl Sandberg. Women are heading and making decisions in tech companies, which were considered to be a male bastion for decades. Even though the numbers are not that encouraging, it’s increased gradually over the years. Almost a...

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Google Updates: What Exactly Is The Google My Business Feature?

Google Updates: What Exactly Is The Google My Business Feature? Have you ever tried searching for coaching classes, car dealers, restaurants, or any other business in your local area on a search engine? Google has made it possible for us to look for the best businesses in our local area with Google My Business. The businesses that have their complete information listed such as their office address, phone numbers, associated website, work timing, reviews, and rates...

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American Horror Story: The Digital Marketing Strategy

American Horror Story: The Digital Marketing Strategy It’s difficult to capture and retain the attention of viewers in this digital age. With big-name Hollywood A-listers being a part of the cast and millions of dollars being spent on television series, everyone is trying to grab a piece of the viewer base. Keeping viewers hooked has never been so challenging. As a result, networks are using their entire bag of tricks and also inventing new ways of...

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How to Use Instagram For Your Social Media Marketing Strategy

Using Instagram For Social Media MarketingAre you on Facebook? How about Twitter, Linkedin, Pinterest, Google+ and the gazillion other social media platforms that are all over the place? As a business owner, sometimes it can be confusing deciding the platforms which are vital to give you the engagement that you are seeking with your audience. Social media marketing is a key tool to get the word out about your business, to create brand awareness and...

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Artificial Intelligence and Its Growing Role in the Digital Marketing Realm

Artificial Intelligence and Its Growing Role in the Digital Marketing RealmArtificial Intelligence (AI) is slowly but surely taking over the world. While these kinds of statements would sound like a conspiracy theory a few years back, they wouldn’t so much today. All of the big names in the tech industry are actively getting involved in this technological revolution. Whether it’s going to be a man vs. machine scenario, only time can tell; in the meantime,...

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Social Media Marketing: How Do Facebook Ads Compare to TV Ads?

How Do Facebook Ads Compare to TV Ads?There are many decisions you are faced with when running a marketing strategy. Of late, one of the most pertinent questions to ask yourself is if your strategy is worth your time, money and effort. One of the means you would implement your strategy is through television advertising. Do you reckon people watch TV as they did before? While the traditional television advertising has been popular for the...

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The Google Girls’ Guide For Black Friday Shopping AND Marketing Tips

The Google Girls’ Guide For Black Friday Shopping AND Marketing Tips Black Friday, Small Business Sunday, and Cyber Monday form a weekend that I am affectionately deeming “The Spending Super Bowl!”  This weekend of spending drives 4.45 billion dollars into brick and mortar stores and e-commerce alike. This gives physical and online stores not only a chance to make huge profits but to get in front of more consumers and gain loyal customers.   Very few people...

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4 Things to Remember When Optimizing Your Website for Mobile

According to the latest com Score report, an average American spends 71% of their digital screen time on a mobile device. It’s no more a luxury to invest in Search Engine Optimization (SEO) marketing for mobile, but a necessity. Every year Google announced at least a couple of official updates for its search algorithm. And it’s becoming increasingly obvious that they are moving towards a mobile first world. As the total number of users who prefer mobile...

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