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5 Ways to Leverage SEO to Boost Your Internet Marketing Strategy

Internet marketing via Search Engine Optimization (SEO) has been one of the standard methods of promoting businesses and products since indexed web search became mainstream in the 1990’s. Since that time, search algorithms have massively evolved, but no change is quite as notable to SEO methods as the rise of smartphones. As of 2015, more users issue Google queries from mobile devices than traditional desktop PCs. This is an easy concept to envision. Just think for a moment about yourself and your circle...

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Social Media Marketing With LinkedIn Can Help You Close More Sales

As a professional, you probably have a LinkedIn account that you use every now and then to communicate with colleagues and other professionals that you know. However, what you might not realize about LinkedIn is that it goes much deeper than that. You can use this popular social media network as a way of closing more sales.Now you might generally think of other social media websites when you think about social media marketing for your business long...

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5 Big Reasons Why Online Reviews Are Assets to Your Brand

Online reputation management is a core foundation of digital marketing that is only growing stronger in 2017. Did you know that 90% of consumers read online reviews and a whopping 88% of them trust these reviews as much as personal recommendations? (Source: Business2Community) Online reviews play a critical role in your business’ reputation … so much that it impacts your lead conversions, sales, and most importantly customer loyalty. Taking the time to craft a digital marketing plan that not...

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8 Creative Ideas for Display Advertising

Many businesses report poor click-through and conversion rates when using display advertising. This happens when ads aren't “served” to people who are actively searching for something.  Instead, they're “tacked on to” social feeds and informational sites to distract users from what they're doing and entice them to visit a website instead. This is a challenge, but it's not the only one. Businesses who use display advertising must also compete with others for this ad space.Despite the...

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Email Lead Nurturing Brings Would-Be Customers Back

In a perfect scenario, everyone who visited your website would be ready and willing to purchase your products or sign up for your services. Unfortunately, you will seldom see a perfect scenario in the online marketing world. In fact, you might be getting a lot of traffic that simply isn't converting, which can leave you wondering how you can nurture your leads to see a higher conversion rate. Fortunately, you can focus on lead nurturing a part...

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What Your Competitors Can Teach You About Internet Marketing

Competitors usually illicit thoughts of competition. This makes many companies grow overly protective of their marketing campaigns. However, you should start thinking differently.  Instead of worrying about protecting yourself or brand, keep an eye out for what your competitors can teach you about internet marketing. Website DesignWhen you're ready to design a website, take a look at a successful competitors website.  Is it eye-popping, yet, professional?  They've probably been around long enough to know what works and...

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Native Advertising-The Good, The Bad and The Ugly

If you don't know what native advertising is, you've seen it. In fact, if it was a skillfully executed example of native advertising, it likely affected your decisions without you even thinking about it. That's the goal, and it's one reason why this unique form of marketing has become so popular. However, to understand the implications of native advertising, especially when it comes to internet marketing, it's important to examine what it is, and how it works, from...

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Why Web And Logo Design Is Important For Your Business

How do you impress your potential customers? Encourage them to view your site and enjoy a good service experience? Have them wondering about the eye-catching logo you have chosen to represent your company? The web and logo design you chose are elements which will not only stick with your business, but will also define it in that initial period, during which you want to attract as much customers as possible. That is why it is elementary...

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