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Email Lead Nurturing Brings Would-Be Customers Back

In a perfect scenario, everyone who visited your website would be ready and willing to purchase your products or sign up for your services. Unfortunately, you will seldom see a perfect scenario in the online marketing world. In fact, you might be getting a lot of traffic that simply isn't converting, which can leave you wondering how you can nurture your leads to see a higher conversion rate. Fortunately, you can focus on lead nurturing a part...

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What Your Competitors Can Teach You About Internet Marketing

Competitors usually illicit thoughts of competition. This makes many companies grow overly protective of their marketing campaigns. However, you should start thinking differently.  Instead of worrying about protecting yourself or brand, keep an eye out for what your competitors can teach you about internet marketing. Website DesignWhen you're ready to design a website, take a look at a successful competitors website.  Is it eye-popping, yet, professional?  They've probably been around long enough to know what works and...

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Native Advertising-The Good, The Bad and The Ugly

If you don't know what native advertising is, you've seen it. In fact, if it was a skillfully executed example of native advertising, it likely affected your decisions without you even thinking about it. That's the goal, and it's one reason why this unique form of marketing has become so popular. However, to understand the implications of native advertising, especially when it comes to internet marketing, it's important to examine what it is, and how it works, from...

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Why Web And Logo Design Is Important For Your Business

How do you impress your potential customers? Encourage them to view your site and enjoy a good service experience? Have them wondering about the eye-catching logo you have chosen to represent your company? The web and logo design you chose are elements which will not only stick with your business, but will also define it in that initial period, during which you want to attract as much customers as possible. That is why it is elementary...

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Why Search Engine Marketing Is Essential For A New Business

Do you know what a great business does differently from its competitors; that attracts loads of customer traffic? Both offer the same services, yet one is at the very top of the food chain, while the other one is finding it really hard to survive in the highly competitive industry. The difference is not in the offering, but in how you offer it and how you choose to market it. Marketing—that is the magic word...

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5 Reasons Why Every Website Should Have Live Chat

Websites have come a long way from being simple online billboards for individual brands. Today, your visitors expect a vibrant and interactive presence that answers their questions and allows them to become customers if interested without any friction. A number of websites can help you accomplish that goal, but perhaps none is more vital to success than the ability to respond to any inquiries instantly. Here are 5 reasons why every website should have live chat incorporated...

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How To Use LinkedIn for Social Media Marketing For Your Business

LinkedIn has grown exponentially since its debut in December of 2002. While it was originally formed as a networking and job hunting site, LinkedIn has expanded to become the premier social media marketing site for businesses to market and find leads, especially B2B companies. If you are in a B2B industry and have not yet tried using LinkedIn to prospect for leads, you may be missing out on a valuable resource for qualified prospects. Since...

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