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The Benefits of Using Digital Marketing and the Web for Law Firms

The Benefits of Digital Marketing for Law FirmsAccording to a study in 2015, more than 17% of people aged between 18-24 and 21.4% of people above the income of $150k a year look for lawyers online. These statistics are from a survey in 2015. Though most people primarily rely on word of mouth for finding legal representation, there is an upward trend of people who are using the web for finding a lawyer. Even in instances...

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How to Explain Search Engine Optimization to Non-SEO Folks

Explaining SEO to Non-SEO FolksDo people give you a blank stare when you talk about SEO, or have you found it difficult to explain what SEO is all about to your colleagues? If you’ve found yourself in such a situation, there could be more than one reason behind it. For some people, SEO can sound just like Greek and Latin and for others who are somewhat aware of the subject, it might sound very complicated...

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The Impact Of Your Content Marketing On The Buyer’s Journey

How to Map Your Customer's Journey People know that content can be helpful in “turning clicks into clients”, yet many don’t understand exactly how content fits into the big picture—your customer’s journey. In order to understand how to approach your customers, it’s important first to understand how they might react to your marketing efforts. The first step in any marketing strategy is creating a buyer persona. Doing so helps to show you what it’s like to be...

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Digital Marketing Strategy: Optimizing for Voice Search in SEO

Why You Need to Start Optimizing for Voice SearchGoogle releases updates to its search algorithm on a near constant basis, and digital marketers are constantly required to adapt if they plan to hold on to hard-won placement on the search engine results page (SERP). One of the newest shifts in focus for SEOs is voice search, a mechanism for finding information that has in many ways, fundamentally changed the discovery process for searchers. What is Voice...

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content-marketing

How to Bridge the Gap With Writing for Humans and Computers

Most people subscribe to the notion that in order to rank with SEO efforts, you need to suck up to the search engines and spam your desired keywords over every page element that you possibly can. While this might have been a winning tactic in the early days where search engine sophistication was limited, these tactics can now be labelled as “black hat." Black hat SEO tactics can cause penalties, or at worse, deindexation. Though...

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Why Backlinks are One of the Most important SEO Tools for Businesses

Backlinks are an Important SEO ToolIt’s a well-known fact that backlinks make up an essential part of any SEO strategy. But, not all backlinks are made equal and each of them serve a specific purpose. They help search engines know that you are an authority in your domain and help a multitude of people find your site. There are many different kinds of backlinks, from nofollow, dofollow, informational, directory, forums and on and on, it could...

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How ROI Should be Captured in Digital Marketing Reports

The amount of tools and data available for tracking rankings, traffic, and conversion among other factors for a digital business is mind boggling. Especially for people who are not familiar with digital marketing. In 2017, the complexity of data driven marketing can keep many businesses from properly harnessing the power of the digital realm to drive their profits. If you are running a business you may be looking for specific data to answer questions such as: ...

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The Google Girls’ Guide to Fun in Philly This Labor Day Weekend

The Google Girls’ Guide to Labor Day Weekend in Philadelphia  It’s that time of year again. Backpacks are being purchased, alarms are being set and beach trips are coming to a tragic end. Whether you are in class all day, everyday, or “Turning Clicks into Clients” like the Google Girls at Results Driven Marketing, there is some light at the end of the first week of class tunnel… And, that is the fun of Labor Day...

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Digital Marketing: The Basics Behind Link Building for Your Company

The Basics of Link Building Search engine algorithms sift through many factors when crawling through pages on the internet.  Among the factors that they use for ranking, inbound links from popular websites leading to yours can play a substantial role in increasing your website rankings. So when it comes to Search Engine Optimization (SEO) for your website, link building is one of the areas that you might want to focus on. What is Link Building? When we talk about...

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Digital Marketing

5 Steps for “Turning Clicks Into Clients.”

Do you really care how many clicks your website gets?  Well, the short answer is yes, but the long answers are probably no, especially if you are providing services versus products.  What?  That’s ridiculous! How could a digital marketing company tell you that they don’t care about getting clicks to your website?  Easy. I am going to say that and more.  I might even go further by saying who cares about conversions?  What is a conversion?  Another...

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