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Marketing Consultant

The Top Reasons Why You Should Hire a Marketing Consultant Today

The Top Reasons Why You Should Hire a Marketing Consultant Today When it comes to diversity in marketing, we've come a long way. Marketing has a unique role to play in rewriting the rules of diversity in business. The Internet is changing how we think when it comes to marketing.  Nowadays it is important to create a marketing plan that leverages the power of the internet to the maximum. Whether it’s a brand strategy or a sales...

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web design

Web Design is an Important Factor in Your Digital Marketing Plan

Web Design is an Important Factor in Your Digital Marketing Plan An article in Ironpaper reports 57.7% of small and medium business intend to invest in improved websites. That should tell you how important a website should be to your digital marketing strategy. Your marketing campaign both online and offline is intended to bring customers to your website. And your web design is the first point of contact for your customers. Often times, we find that an...

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Social Media Marketing

Why Social Media Marketing is Key for Search Engine Optimization

Why Social Media Marketing is Key for Search Engine Optimization “The best place to hide a dead body is page 2 of Google search results.”The quote was published on inbound.org and since then it has been floating around the internet.  Nothing emphasizes the importance of Search Engine Optimization (SEO ) ranking on Google result page as well as this quote. Below are the findings of some recent studies: Google gets over 100 billion searches a month. (Mashable,...

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social-media-trends-2018

5 Social Media Marketing Trends You Should Watch Out For in 2018

5 Social Media Marketing Trends You Should Watch Out For in 2018 Did you know that on an average, we scroll through at least 300 feet (90 meters) of content daily? Not every brand’s campaign grabs our attention. It is a difficult and competitive game, as brands are trying harder to grab our attention, while our attention span has been reduced to a mere eight seconds. Brand strategy in the coming years will try more than...

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effective-content-marketing

7 Key Strategies To Boost The Effectiveness of Your Content Marketing

7 Key Strategies To Boost The Effectiveness of Your Content Marketing Content marketing is a form of marketing that targets on building, publishing and circulating content for a targeted audience. Content marketing is the bridge between marketing and the telling of a story, and it is not always aimed at selling things. The core of content marketing is about building trust with the intention of it turning into sales down the line. It is used to...

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Top 5 Ways Responsive Web Design Benefits Your SEO Results

Top 5 Ways Responsive Web Design Benefits Your SEO Results  Responsive web design is an approach of adapting your web design in a way that responds to the user’s needs irrespective of screen size, platform or orientation. People today are addicted to their smartphones. By the looks of it, the situation isn’t going to change anytime soon. Apropos to the current environment, responsive web design is not an option anymore. It has become a standard necessity,...

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social-media-marketing-plan

6 Essential Parts of Making an Amazing Social Media Marketing Plan

6 Essential Parts of Making an Amazing Social Media Marketing Plan Want to try social media marketing for your business, but not sure how it works? It can be overwhelming to choose the right strategies that will work for your company, given the range of social media networks and digital marketing options available. Marketing your business on social media is becoming increasingly important for your brand strategy. In today’s times, engaging with your customers on social media...

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Five Beginner SEO Marketing Tips For Small Business Owners

Five Beginner SEO Marketing Tips For Small Business Owners According to a recent study, over $135 billion was spent last year creating digital marketing content and SEO marketing. Digital marketing refers to the marketing of products or services online through various paid channels like banner ads or unpaid channels like Facebook, Twitter, and Instagram. While a big firm can afford paid mediums, a small business with limited funds can benefit greatly through the optimization of unpaid...

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women-in-web-design

The History and Future of Women in Web Design and Technology

The History and Future of Women in Web Design and Technology We’ve come a long way from the days of Ada Lovelace, who is considered to be the first woman programme, to modern women like Marissa Mayer and Sheryl Sandberg. Women are heading and making decisions in tech companies, which were considered to be a male bastion for decades. Even though the numbers are not that encouraging, it’s increased gradually over the years. Almost a...

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google-my-business

Google Updates: What Exactly Is The Google My Business Feature?

Google Updates: What Exactly Is The Google My Business Feature? Have you ever tried searching for coaching classes, car dealers, restaurants, or any other business in your local area on a search engine? Google has made it possible for us to look for the best businesses in our local area with Google My Business. The businesses that have their complete information listed such as their office address, phone numbers, associated website, work timing, reviews, and rates...

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