Ever wonder what the Google Girls’ favorite Philadelphia-based Instagram accounts are? Before I dive into my list of Philly’s best Instagram feeds, I want to take a minute to reflect on the genius that is woven into some of these accounts, and how it is affecting the current social media marketing scene.
The average time spent on social media every day is soaring. With the increase of time spent, entertaining content is growing a well. In this digital age, a little bit of creativity on social media can gain popularity and go viral in no time.
Instagram is a perfect example of influencers seeing opportunity and mastering it. The creative, photo-based platform boasts a simplistic environment to create and share anything. Entrepreneurial minds have left their mark by starting a fun, topic based account. Any internet marketing 101 class will tell you that relevance is the key to posting content that will convert to leads, but the more difficult question is how can someone capitalize on that in a situation like this?
The formula to success on Instagram is simple, (target a particular area or niche group) + (post what people what to see and are interested in) + (spend time interacting with others) = followers by the masses. Although that seems relatively easy, only a select group of people succeed in achieving any amount of success on the platform.
The benefits of becoming an Instagram influencer are plentiful. Here at Results Driven Marketing, we often attempt to include social media influencers in our digital marketing plans. That could mean we propose a collaboration between one of our clients and a related, popular account to gain exposure. Our clients get an ultra-targeted demographic who is already interested in the content. An influencer could get lucrative business opportunities, complementary products, sponsorships, or even invitations to prestigious events.
You may be surprised, but this form of marketing is not new. It is just a rebirth of old techniques that were begging to be updated. Twenty years ago, companies relied on celebrity endorsements, and physical publicity tools such as billboards, or print ads.
Today, Instagram influencers are like micro-celebrities with a focused fan base that can be used to promote products and services in ways never seen before. It is a no brainer that a small restaurant in Philadelphia would want to see if they could get promoted on an Instagram that only posts the most delicious food in the city. That account’s follower base is the long sought-after combination of extremely interested and geographically targeted audience. That is the perfect storm of promotion and user-generated content that digital marketers, like me, dream about.
With all that being said – yes, Instagram is the place for creative and innovative minds to start an account that could open some pretty amazing doors for them. I am insanely jealous of the people who are smart enough to capitalize on this. I am pretty proud of my own Instagram, I spend time editing and taking aesthetically pleasing pictures and tagging them to different accounts or hashtags to gain a few likes, but it will probably never amount to anything I can profit off of.
But Instagram isn’t always just a business opportunity; there is a lot of fun that can be had as well. Connecting people with common interests and collaborating will always be a beautiful thing.
Without further ado, I would like to present to you, my top 5 favorite Philadelphia-based Instagram accounts! I spend an embarrassing amount of time searching every facet of the internet for the best content that I can use for different marketing purposes at work. I also am super obsessed with pop culture, reading the news, and Philadelphia-area in general. Therefore, I consider myself overly (almost embarrassingly) qualified to present this list to you.
If any of the owners/operators of these fantastic accounts are reading this blog post, I would like to say again I am jealous of your ingenuity… if you ever need a content curator, you know where to find me (kidding, but not really)
*these accounts are in no particular order*
This account tweets not only the location of these murals but includes details about the artist and the meaning of them. The posts are well written, and the back stories are often so touching to read. Huge kudos to the owner of this account for their passion and devotion to promoting Philly art and artists in such a meaningful way. (Bonus- this can be used to scout your next Instagram picture background. I know that’s what we’re all thinking here)
Ever walk by someone on the street and hear a tiny part of their conversation and become genuinely concerned and confused by what was being talked about? The masterminds behind this feed extended that fleeting moment of entertainment into a whole account. Each post is a small snippet of a conversation that was; you guessed it, “Overheard in Phl” and submitted to them via DM or email. This account is hilarious, I’ll post some of my favorites here, but you seriously have to check this one out for yourself.
If you’re on a diet, turn away from your screen now because I am in no way responsible for any cravings induced by this next Instagram account. City of Foodidelphia, (also my pick for the most clever name) posts amazing pictures of the city’s best food offerings at all hours of the day and night. There are tons of food accounts on Instagram, but this one stands out to me and is my go to when looking for food-related inspiration. Bonus points for their constant food puns, I’m sure that isn’t easy!
The owner of this account, Rob Lawless made this account with one goal I mind. To meet 10,000 people, and post about each one of them. He is mostly Philadelphia-based, but it seems like he frequently travels to other places. All you have to do is DM him and set up a time and location to meet. The posts can be funny, sad, inspirational, happy or just overall emotional. I always take a second to read them when they pop up on my feed because I love this idea. He even swung by our offices this April and met with our Managing Partner, Mike Bannan!
This account’s bio says “Philadelphia’s story, through its people.” and I cannot find a better, more poetic way to explain it. This feed houses beautiful, artistic pictures of people doing things in the city. This deserves a place on my favorites list because it seamlessly combines all my favorite aspects of an excellent account. There are posts about trending current event topics, cute stories, profiles of interesting people, and highlights about beautiful little corners of the city you may never have known about otherwise. All of this great content is always tied to an equally fantastic picture, too. This account does an outstanding job of upholding its mission, showcasing the pure awesomeness of Philadelphia.
That’s all I have for now! I hope this blog inspired you to not only think about the business side of Instagram but, to explore some new feeds. While you’re expanding who you’re following considering dropping by Results Driven Marketing’s Instagram, too. *wink wink*
If you need help with the social media marketing aspect of running your business or Philadelphia-based marketing, do not hesitate to contact us or call 215-393-8700. The internet marketing experts here, at Results Driven Marketing will be more than happy to help!