Search engine optimization remains highly effective in 2016. With Google receiving over 100 billion searches per month, it is certainly the preferred choice for consumers and decision-makers to finding solutions to problems, looking up product information, and locating nearby stores. Therefore, implementing sound Search Engine Optimization techniques into your website and blog content is vital to getting found in the search results by your ideal audience.
The good news about SEO is that there are simple ways you can leverage this in your Internet marketing without it being complicated. In fact, we’ve compiled two easy tactics to boosting your SEO presence in 2016 to drive more traffic to your site.
#1 Create high-quality, valuable content
Content is still king! The success of your inbound marketing strategy lies in creating relevant content that speaks to the heart of your audience, solves their problems and offers solutions. Content is effective when you have a clear understanding of your buyer personas and tailor your keyword and content strategy around sharing solutions that resolve their issues.
Value-rich blog content boosts SEO ranking because visitors will stay on your site longer indulging in this information. The more time viewers spend on your site (dwell time), the better this improves SEO ranking as it shows the search engines that people are engaged with your content.
Here are a few tips to enhance your content strategy:
- Do proper keyword research on your market, focusing on long-tail keyword
- Create long-form content with 2000+ words. Lengthier posts tend to rank higher in the search results because it offers more chances to naturally plug-in your keyword, you give more value to your audience, and viewers remain on your site longer
- Incorporate outbound links within your content. Studies show that this has a positive effect on SEO and also builds your credibility as you link to other reputable sites
- Ask your audience what type of content that they highly desire. Create a survey and share with your email list and social sites. The more engaged and in-tuned you are with your buyers, the more effective your content creation
#2 Maximize your social channels using blog content
Google will rank your blog posts and websites higher if it sees that you are a credible source. Social signals like Tweets, Facebook posts, shares, and engagement are helping with SEO ranking because it’s naturally generating backlinks to your website. The more link backs your website receives, the higher it ranks in the search engine results page (SERPs)!
Therefore, be sure to share your blog content on your social pages and encourage engagement. Give the call-to-action by asking your followers to share their thoughts in the comments or to share the blog link with their network.
Also, don’t forget to share with your list too!
By simply implementing these SEO techniques, you will position your content to be found by your target audience, boosting traffic and lead opportunities. Much success!
For more ways on how to effectively and uniquely incorporate SEO tactics into your website and blog, contact us here! We can be reached by phone at 215-393-8700. Don’t forget to ask about a no cost nor obligation technical review of your website.